8 Beautiful Lingerie Brands That'll Make You Want to Forgo Clothes

Any fashion-obsessed person will tell you that the garments you wear under your clothing are just as important as those you place on top of them. Admittedly, however, some of us (myself included) overlook their lingerie drawers and instead find themselves wearing the same 10 or so pairs of briefs until they’re threadbare. As such, I think it’s high time I—along with anyone else who has yet to experience the confidence that wearing fancy undergarments can bestow you with—gave underwear more of my consideration. In fact, I’ve made it my mission to elevate my lingerie haul, and these are the premium brands I’m turning to first.


(Image credit: @florriet)

Having done some extensive research into the matter, I firmly believe that these eight lingerie ateliers and their luxury creations are worth every penny you’ll spend on them. Made from the highest-quality fabrics and expertly cut, they may look fancy, but in actual fact, most of the sets you’ll find below are comfortable enough to wear all day long. From British labels to bras crafted by former corset makers, keep scrolling to see my edit of the best luxury lingerie brands of the moment.


Adina Reay’s decadent designs yield total pinup status. Catering up to a 36G cup, the lingerie atelier proves gorgeous lingerie needn’t be restricted to smaller sizes. 


Consider your daily lingerie forever elevated with Fleur of England’s expertly crafted sets—from triangle bras and French knickers—all the way to seductive bodysuits. 


Known for its iconic cuts, innovative colourways and high-tech materials, French label Eres might be known for its swimwear. However, since 1998, its lingerie has proven itself to be just as good. 


Kiki de Montparnasse creates Parisian-inspired lingerie that’s handcrafted in NYC, seamlessly fusing two of the most stylish cities in the world together. It might look luxurious, but Kiki’s underwear is designed to be worn every day. 


Founded in Italy in 1954 by corset-maker Ada Masotti, La Perla has become renowned for its exquisitely crafted, elegant and classy lingerie. Think lace trims, spaghetti straps and mesh details—all of which come together to create seriously sexy undergarments.


A cult NYC label that counts the likes of Bella Hadid and Ashley Graham amongst its loyal legion of fans, Fleur du Mal creates sassy lingerie that’s just made to be seen.


Made by hand using traditional Italian techniques, Myra lingerie exudes glamour from every cup. Opt for an old-school vibe with one of its bralettes or cap-sleeved styles. 


Paris-based designer and stylist Yasmine Eslami created her eponymous collection on the basis that "lingerie is the first thing you put on and the last thing you take off.” As such, the pieces are comfortable, lightweight and enhance your natural shape.

Up next, five lingerie trends that we keep noticing on Instagram.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.