I've Evaluated All the Options—These Jeans Trends Will Dominate the Season

Let's talk about jeans–and I mean really get into it. I made the conscious decision a while ago to phase jeans out of my wardrobe, not because I wanted to, but because I found the process of finding "the ones" so laborious that I almost swore off them altogether. Many brands proclaim to have the best jeans on the market, but when it came to finding a versatile pair with the right fit, wash and price, I'd give up one store into a try-on session. That was until one pair of M&S straight leg jeans changed my mind. 

It's funny how one pair of good jeans can transform your entire wardrobe. And after going from a dress devotee, to owning more pairs of jeans than I ever have my life, my M&S favourites have since split after being worn on heavy rotation, but they did give me the inspiration I needed to fall in love with denim all over again. My go-to? A classic pair of straight-legged mid-blue jeans with a firm hold, but after being swayed by some A-list approved wide leg jeans, and seeing baggy jeans dominating the runways, it's clear that this season, denim trends are getting experimental. 


(Image credit: @emswells)

"We had a long time of everyone being in sweat pants during the pandemic and I think we're rediscovering being in denim again," notes Amy Roberton, Creative Director at sustainable denim brand Seventy + Mochi. "That being said, I've worked in the industry for nearly 20 years and denim has always had moments when it was both in and out of fashion. I think designers have learnt to play with denim again which is why we are seeing so much of it on the runaways. It's such a versatile fabric that can be really playful which is something we all need more of right now. You can have denim in so many different weights, construction, colours and washes, it’s never ending, but we did have a long time when we were only doing 5 pocket jeans. Now it’s everything from suits to shoes, '70s inspired or noughties influenced– it's all going on!"


(Image credit: @nicoleocran )

To save you the challenging search of finding the best pairs for a multitude of jeans outfits, I've scoured the runways, searched through socials, and asked my fellow fashion editors for tips on their favourite denim brands to bring you the 6 spring jeans trends you're about to see everywhere in 2023. From retro washes to a new loose-legged silhouette, there's something for everyone this season, so you're bound to find the pair that will change your wardrobe for the better. But, just a hint, this time around, there aren't any skinny jeans in sight. 



(Image credit: @iliridakrasniqi )

Style Notes: Okay, so this all-in-one isn't technically a pair of jeans, but it is in fact so much more. Practical, chic, and with plenty of retro charm, a buttoned up jumpsuit takes the guesswork out of outfit pairings–after all, it's an outfit all on its own. Take tips from Ilirida Krasniqi and wear over a turtleneck with a pair of ankle boots for the perfect transitional uniform. 




(Image credit: @emswells)

Style Notes: It just wouldn't be a denim round-up without a buzzy new style, and this spring belongs to the barrel leg. While the runways tried to convince us that supersized, low-slung, baggy denim was the only way to go, we're looking for something a little more wearable, and the barrel leg manages to take the classic straight leg and up the volume. The fit is traditionally high-waisted, curving through the leg to be widest at the knees, before tapering in again at the ankle. The perfect jean for wearing with trainers, ballet flats, sandals, loafers...




(Image credit: @chey_maya )

Style Notes: Looking for a micro trend that's still faithful to your favourite denim? Contrast stitching is a subtle way to make a pair of simple jeans feel a little more modern. Forget rips, tears, and frayed hems, this elegant detail makes sure your jeans still feel premium, and with the added benefit of a creating a visually sculpting effect. 




(Image credit: @pia_mbd)

Style Notes: When it comes to jeans, high-waisted jeans are the secret weapon to confidence. We all know the discomfort of an ill-fitting waistband that cuts your tummy in two, but when an ultra high-rise pair hit just right, they nip in at the waist and create an enviable hourglass, while the length of denim draws the eye down making legs look even longer too. What's not to love? Whether a kick flare or straight leg fit, Levi's led the charge with last year's clever "ribcage" jean, and whether you're wearing a cosy cardigan or an oversized shirt, a high waist is perfect for tucking in tops. 




(Image credit: @ali_tate_cutler)

Style Notes: Clumsy eaters and accident prone readers, avert your eyes now. Along with the pastels and prints we've come to love and expect from spring trends are palette cleansing white, cream, and ecru jeans, light enough to wear throughout summer too. If you hear white denim and your first thought is "skin-tight-see-through-jeans", I assure you, the answer is far more stylish. The coolest jeans now are loose or wide-leg, and come in cream coloured, thick cotton that immediately looks luxe when worn with slouchy knits and comfortable flats. 




(Image credit: @kimturkington_)

Style Notes: It might be a Marmite trend, but love them or loathe them, acid wash jeans are once again making their presence felt. From 1960s California surf culture to the Noughties denim obsession (with a little ’80s punk scene thrown in for good measure) denim and distressed detailing go hand-in-hand, and if you want your jeans to look fashionably "lived in", the acid wash is the style for you. I love Kim Turkington's take on high/low dressing by pairing rough and ready jeans with a ladylike cardigan and shoes, but the Bally runway made the most of worn in, subtly bleached denim with slick leather and plenty of eyeliner. 

Up Next, Sienna Just Wore Anti-Skinny Jeans With Comfy Flats and a French Girl Staple

Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.