I Can't Wait to Carry a Really Nice Handbag Again—These Are My Favourites

For over a year now, I've either shoved my phone and mask into a pocket or carried the very same boring black crossbody bag whenever I leave the house. I've occasionally had to schlep about with a rucksack full of baby toys/snacks/essentials, but aside from that, my handbag collection is gathering dust and feeling rather sorry for itself. I think the fact that the V&A's spectacular handbag exhibition was open for a total of two whole days last year says it all: This once-prized area of our wardrobes has been, understandably, very neglected.

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(Image credit: @prosenkilde)

Although handbag searches notably decreased on Google Trends in 2020 compared to the previous four years, in some more affluent corners of the fashion landscape, luxury handbag sales have been booming. Many consumers who would have normally spent their disposable income on holidays, fancy dinners or special events have instead taken the opportunity to invest in their forever bags. So naturally, handbag "trends" have faded out a little, and "forever" styles have come to the fore once more. Whether or not the easing of restrictions will flourish into the joyful outfit fest I'm imagining will happen, I still can't help but feel a little bit excited to tote a cute bag again, classic or otherwise. Sure, there'll be a need for practical styles—that day-long picnic can't fit into a pouch. But I'm also sensing an urge to carry a frivolous and pretty one just to feel something. At the moment, brands are catering to both sensible, timeless purchases as well as designs that are more fun and joyful. Keep scrolling for the big handbag trends of 2021.

PICNIC BASKET

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(Image credit: @_jessicaskye)

Days spent at the park or walking from one location to another will require some baggage. You'll need layers (British weather!), snacks, water, sanitiser, mask, sunnies, wallet, phone, plasters (anyone else?) and more. That's why it's great that basket bags continue to be a very popular choice in fashion circles.

'90s SHOULDER BAG

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(Image credit: @oliviaandalice)

Well before the boom of Prada's Cleo bag, '90s shoulder styles were back on the fashion agenda. But this cult item has certainly cemented its place in a modern wardrobe. Neat, often rendered in light or pastel shades and sometimes finished in high-shine patent, croc-stamped or glitzy fabrics, these feel like little party bags that are meant to be worn throughout the day.

PINK

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(Image credit: @emmanuellek_)

Could there be anything more cheery to add to an outfit than a sweet pink bag? I think not! Pink is the colour of spring 2021 (if not the entire year), and this is an easy way to wear it if you don't want to do so head-to-toe.

PHONE HOLDER

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(Image credit: @alwaysjudging)

Wanting to go out hands-free with very few belongings? There's a bag for that—a smartphone holder, to be precise. There's been a sharp rise in these being created by both luxury and high-street brands, and I have to admit that they do cater to my general daily needs. You can go for something plain and useful or something a bit silly, like Susan Fang's beaded iterations.

SQUIDGY POUCH

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(Image credit: @chanelmckinsie)

The pleated or ruched pouch was first popular in the '80s but has been reinvented for our age thanks to Bottega Veneta. The trend has filtered very quickly onto the high street, with many options coming in as clutches with additional crossbody straps. Neutral colours look the most expensive.

2D

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(Image credit: @tylynnnguyen)

A trend spearheaded by Louis Vuitton for the season, these ultra-flat portfolio-style handbags also feel a little bit retro. Do they fit a lot? Probably not. But not every bag is born to carry all but the kitchen sink…

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.