This One Colour Is Going to Take Over Your Wardrobe This Spring

The message coming through loud and clear from fashion buyers for spring 2021 is that clothing is going to be joyful with a capital J. Sure, we've all come to rely upon comfortable, chic basics and neutral colour palettes, enjoying our dalliances with quietly luxurious loungewear and easy-peasy knitted dresses in somber tones, but the gods of style have decided enough is enough and your wardrobes are overdue a little fun. 

Designers and brands are delivering said goodness in the form of anything and everything rendered in hot pink. Softer, Millenial-pink tones are still relevant and can enjoy plenty of airtime for seasons to come, but it's the punchier, highlighter-worthy hues that have been the focus point lately. The Who What Wear team were all in agreement that despite there also being an influx of chilli reds and sky blues, it's this bold Barbie pink that is already leading the pack. Net-a-Porter alone has bought into 3000 iterations of joyful dresses, and from what we've seen a preview of, many are rendered in this trending colour.

At the tail-end of last year Jacquemus launch a pink festive capsule collection, which caused searches on Lyst (the leading fashion shopping app) for the brand's pink bags to jump up by 61%. Add that to the fact that general searches for hot-pink items on the platform are up MoM by 23% and you can see interest is forming.


(Image credit: Getty Images)

Jennifer Lopez in the most iconic pink dress of our time? Wearing Giambattista Valli in 2018.

"Wearing colours under your chin that you absolutely know suit you is vital. The effect of colour so close to the face can be surprisingly powerful—slimming, enlivening and health-giving or ageing, adding weight and making you look as if you are exhausted," Helen Venables, the MD at House of Colour told me back in 2017. Interestingly, what I have found from my research via lookbooks, catwalk shows, celebrity pictures and Instagram outfits is that this attention-grabbing colour appears to suit everyone game enough to wear it.

So without further ado, let's look at how bright pink is reimagined for spring 2021, how women are already wearing it and the shopping pieces I'd recommend if you're feeling tempted…

How Designers Are Using Bright Pink for 2021


(Image credit: Roksanda)

Roksanda's colour-blocked dress is oh-so-joyful with its big sleeves and bold, contrast hem. It's extremely wearable thanks to a demure neckline, silhouette and length.


(Image credit: Halpern)

Someone invite me to something fabulous, please. This Halpern dress needs a fancy party, wedding or major event ASAP.


(Image credit: Loewe)

This dramatic puff-sleeve Loewe dress has been trending all over Instagram already. I predict it will turn up in a lot of high fashion magazine shoots over the next few months.


(Image credit: Christopher John Rogers)

It's the designer everyone wants to get up close and personal with. Christopher John Rogers' vibrant collection has been designed with all ages and possible aesthetics in mind. You can be a minimalist and still wear hot pink head-to-toe, see?


(Image credit: Gucci)

You didn't think Gucci would miss out on this fun trend, did you? Here, the brand has gone full throttle for all pink tones, and we're keen to replicate soon.


(Image credit: Rotate)

Rotate's party dresses have usually centered around super-short skirts, but combining fuschia with a longer-length cut feels more grown-up.

How Fashion Girls Are Already Wearing Bright Pink


(Image credit: @bettinalooney)

Could this be any more fabulous? Bettina's Christopher John Rogers dress is a love-forever buy.


(Image credit: @karodall)

Karoline proves that hot pink can be casual and cosy too. This fluffy knit is so sweet with a printed mini.


(Image credit: @msorrig)

Bright pink hues really do suit all age groups. I adore how bold Mette's styling is here—pink, prints, purple, clashing textures… She has it all.


(Image credit: @nnennaechem)

Anyone who follows Nnenna on IG knows that she's the OG queen of wearing hot pink. If you're ever looking for a fresh combination, head to her feed.


(Image credit: @prosenkilde)

One day soon we'll have an excuse to dress up for a posh dinner, and we'll wear a bright pink party top, just like Pernille here.


(Image credit: @sarabrowndesign)

Brightening up the streets of London on a weekly basis, it's Sara! She's often seen in hot pink and deftly combines it with other hues, such as turquoise.


(Image credit: @slipintostyle)

Sometimes a hot-pink outfit calls for a smokin' hot attitude—and Ellie is really good as making this Barbie shade look sassy rather than sweet.


(Image credit: @teefscorner)

Let Teef here show you the easiest way to carry off bright pink: Just add denim.

Shop My Bright-Pink Edit

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.