5 Swim Trends We See All Over the French Riviera Every Single Summer


(Image credit: @annelauremais)

When it comes to being at sea, whether that’s frolicking in the ocean or riding shotgun on a sailboat, French women do it with a certain je ne sais quoi. They have acquired taste when it comes to swimwear and resort wear. French swimwear is unmatched. Perhaps it’s down to living on the periphery of the ocean and spending summers by the Riviera. The wide span of coastline calls for a working swim wardrobe for trips to the beach at a moment's notice. We’re likely in unanimity about how distinguishable their swimwear offerings are, as there’s been a growth in the popularity of French swimwear labels such as Eres. The brand has been producing swimsuits for over 50 years, with the essence of simplicity and timelessness at its core. French brands such as Sézane and Rouje are following suit by adding beachwear to their rosters.

What I love most about French swimwear is that it’s distinctive whilst remaining classic. You’ll never look at a refined cut or pattern with regret years down the line. It seems easy wearing is a high priority, too, as is the importance of figure-accentuating skims. Although high-leg cuts are reminiscent of the ’90s and Baywatch, it’s proven ageless along with the all-in-one. Swimsuits in block colourways and classic patterns—spanning gingham, stripes and ditsy florals—take precedence. You’re likely to find bold primary colours, from scarlet to cobalt blue, and they are styles that you can wear throughout the ages with pride.


(Image credit: @pomelokiwie)

With regard to cuts, square necklines and high-waisted briefs are among the most celebrated styles. The ’80s revival of the seersucker fabrication fits seamlessly into the French ethos of simplicity and has an understated allure. If you’re planning on frequenting the beach this summer or simply want to revive your swimwear capsule, I’ve listed some chic options. Here’s to hoping we’re lucky enough to experience joie de vivre this summer.

1. High-Waisted Bikini


(Image credit: @emmanuellek_)

Style Notes: First up is the classic two-piece. It’s the perfect middle ground between a bikini and swimming costume and allows for flexible styling post-sunning.

2. One-Piece


(Image credit: @sabinasocol)

Style Notes: French women are renowned for swimming costumes with square necklines and thin spaghetti straps. They are versatile, can be worn as bodysuits and, more often than not, feature a low scoop back.

3. Classic Prints


(Image credit: @tamaramory)

Style Notes: Among some of the classic prints are floral motifs, stripes, and gingham; styles you’ll wear time and again.

4. Texture


(Image credit: @pomelokiwie)

Style Notes: The Hunza G influence has taken the world by storm, but French women have long donned the textured swimsuit. Malleable, comfortable and with added intrigue, it’s a great way to elevate the basic bathing suit.

5. Bold Colour


(Image credit: @Andi_mun)

Style Notes: When it comes to colour, the bolder the better. Oranges, limes and blues aren’t out of place in a French swim wardrobe.

Coming up, 10 Timeless Items French Women Have in Their Wardrobes

This post was originally published at an earlier time and has since been updated. 

Freelance Fashion Editor

Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities. She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist. Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne. She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.