Articles by Avalon Afriyie | Who What Wear UK

Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.

She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.

Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.

She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.

Avalon Afriyie

I'm a Stylist—6 Easy Black-Dress-and-Boot Combos That Work Every Single Time

These 6 Designer Outlets Are Every Fashion Insider's Best-Kept Secret

European Women Have Exceptionally Good Taste—10 Outfits They Wear to Look Classy

13 Elegant Pieces That Will Make Your Wardrobe a More Luxurious Place

The Secret's Out—This is the Brand Stylish People Turn to For Designer-Looking Knitwear

I Searched Through Every Frankie Shop Item—These 25 Are the Absolute Best

Every Stylish Person I Know Owns This Elegant, Rich-Looking Accessory—29 of the Best for Every Budget

Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands

I'm a Brit Living in Paris—5 Classy Winter Dress Outfits I'm Copying From French Women

I Have Designer Taste on a High-Street Budget—34 New-Season COS Buys That Have Caught My Eye

I Have Classic, Minimalist Style—Here's How I'm Nailing Party Dressing This Year

6 Stylish Going-Out Looks That Don't Feel Try-Hard But Always Impress

The Hardest-Working Staples to Buy Now and Love Forever

I'm a Brit Living in Paris—5 Jeans Outfits French Women Wear Every Winter

Not All Shoes Work With Suits, But These 6 Combos Are Classy, Chic and Guaranteed to Earn You Compliments