Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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I'm Based in Paris and Have Classic Style—Here's Everything on My New-Season Wish List
Your capsule wardrobe lives here.
By Avalon Afriyie
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I Have Designer Taste on a High-Street Budget—33 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
By Avalon Afriyie
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Reformation Is So Good Right Now—24 New Pieces I Know Will Fly
I'd wear them forever.
By Avalon Afriyie
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I'm a Fashion Editor Who Loves to Shop Small—22 Gorgeous Brands I Always Recommend
Spread the small-brand love.
By Avalon Afriyie
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The Elegant Blouse Fashion People Will Be Wearing With Jeans the Entire Summer
The definition of a "nice top."
By Natalie Munro
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Spotted in Majorca and London: The Highly Classic Dress That Looks Simple But Is Extremely Elegant
It's one of my favourites.
By Avalon Afriyie
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I’ve Found It—The Pretty Blouse Fashion People Will Be Wearing With Jeans All Summer
The definition of a "nice top".
By Natalie Munro
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I've Lived in France for Two Years Now—These Are the Classic Pieces That Make Up a Parisian's Spring Capsule
You can trust me.
By Avalon Afriyie
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28 Easy Yet Elegant Midi Dresses You Can Throw On Without a Care This Season
Dress season is my favourite season.
By Avalon Afriyie
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I'm on a Mission to Look Elegant This Spring—4 Easy Outfits I'm Relying On to Help Get Me There
I can't wait to wear them.
By Avalon Afriyie
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I Want to Look Sophisticated and Put-Together This Summer—5 Skirt Outfits I Know Will Nail the Brief
Perfect pairings.
By Avalon Afriyie
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Stylish People in London, Paris and NYC Are Wearing With These 7 Shoe Styles With Full Skirts Right Now
Perfect pairings.
By Avalon Afriyie
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6 French-Girl Wedding Outfits We're Taking Inspiration From This Season
French women do occasionwear best.
By Maxine Eggenberger
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I'm a Fashion Expert With Classic Taste—Here's Everything on My New-Season Wish List
Leave coats at the door.
By Avalon Afriyie
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Yes, You Can Wear Black to a Wedding—These 23 Dresses Get a Fashion Editor's Seal of Approval
It may feel controversial, but…
By Hannah Almassi