This "Boring" Dress Is Set to Be the Season's #1 Buy


(Image credit: @_jessicaskye)

Fashion decrees that everyone should consider owning a little black dress, but there's an equally viable case to be made for the little white dress. Not that it has to be little (especially if you're wearing your LWD in the city rather than at the beach), but as long as it's crisp and bright white, then you're good to go. There's just something unapologetically summer-like and optimistic about this shade, be it lacy and whimsical or linen and minimalist. What's more, the basic warm-weather staple was a pretty big deal on the S/S 23 runways.


(Image credit: @dawn.tan)

"Much like the majority of the new-season collections, here we have another summer staple, but one that designers have reimagined in line with the 'keep it simple but never boring' mantra," says Who What Wear UK's affiliate editor Emily Dawes.

Below, you'll find an edit of the best white dresses to invest in now that'll see you through the summer. Before that, however, feast your eyes on the ways influencers wear their little white dresses for all the white-dress outfit inspiration you need.

Shop the Best White Dresses On the Market


(Image credit: @monikh)

Puffy sleeves are always a good idea—particularly on white dresses. 


(Image credit: @tylynnnguyen)

Incredibly versatile, white dresses can be dressed up or down. 


(Image credit: @styleidealist)

The trend isn’t limited to midis or maxis—minis also look so striking in white. 


(Image credit: @hannastefansson)

Don't be afraid to contrast your white dress with black accessories. 


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Metallic accessories will take your little white dress from day to night. 


(Image credit: @alexisforeman)

A basket bag and minimalist mules are all you need accessory-wise. 


(Image credit: @lois_la_mode)

Flounces and puff sleeves only add to the charm of white dresses. 

This post was originally published at an earlier time and has since been updated. 

Next Up: I Just Spent Hours Searching for the Best Throw-On Midi Dresses for Summer

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.