I Shop on ASOS for a Living—Here's Everything I've Added to My Cart This Month
If you've ever found yourself shopping on ASOS, you've probably spent more time than you care to admit scrolling through the retailer's truly massive offering (and I mean massive). Take it from experience—it's easy to fall into a black hole of shopping when the site stocks everything from dresses to swimsuits at an attractive price-point, which is why I tapped one of ASOS' insiders, Lotte Williams, to clue me in to some of the best shopping picks from the retailer now.
Williams has a knack for uncovering the coolest picks from the site and her outfits always find their way into my saved folder. As an insider, she told me, it's basically her role to share daily style content on her feed @asos_lotte. "But the only difference is that I mostly wear things from ASOS," she said, "which, TBH, even if I wasn’t an insider I’d be doing anyway!"
With that, Williams is sharing the contents of her virtual shopping cart with us and her finds are so good. "I have a bit of a habit of checking New In almost as much as I check my social feeds which probably explains why I never miss a thing," she explained. "I also have my go-to brands for certain things—ASOS Design and Collusion for fun key pieces like dresses, cute tops, and jackets, The Ordinary for skincare, Levis for jeans, Nike for my activewear, Peek & Beau for amazing fuller bust swimwear, and Marketplace for vintage finds." Just keep scrolling to see and shop everything Williams is loving from ASOS right now.
"I’ll definitely be getting these white joggers from the new ASOS Design Must-Haves edit, they look like the perfect slightly oversized fit."
"I wore this super cute Reclaimed Vintage cropped polo in my most recent IG Reels video and had so many questions asking where it was from."
"As we’re coming into jacket season I’m looking to brighten up my collection and think I’ll start with this ASOS Design green blazer."
"I’m completely obsessed with this co-ord! It’s my 30th in October so will definitely be adding this to the shortlist."
"I’m always on the hunt for good fuller bust swimwear and I spotted this orange one-piece the other day. Now I just need to book a holiday."
"Love the print on this unitard and would probably style it in a similar way with a blazer and chunky boots or strappy mules for a night out."
"I swear I buy a new pair of DM’s every single year but from November onwards, they’re basically all I wear."
"Another contender for the 30th party list for sure."
"Have had my eyes on these for a while – thinking they would be perfect with some patterned tights for party season."
"Can’t stop wearing lilac and oversized shirts so this ASOS Design number is a no-brainer for me."
"Was so happy when we started stocking & Other Stories and this grey knit is making me really excited for some cold weather."
"I already have this in a few colours but it’s the perfect long sleeve, oversized, comfy top."
"I’m always keeping an eye on ASOS Marketplace, especially for second-hand designer handbags, there are so many gems."
"I’m a total Croc convert and am in the market for another colour—thinking lime would be a subtle choice."
Next up, the biggest autumn/winter 2020 fashion trends to know.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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