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Hailey Bieber Swears By This $25 Body Oil for Scars and Stretch Marks Postpartum
Plus the other essentials that got her through her pregnancy.
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Pregnancy-Safe Skincare Isn't a Needle in a Haystack as Long as You Know This
Derms share the deets.
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They Said Yes—5 Dresses Real Brides Wore for Their Engagement Photos
Say yes to the dress.
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Here's How L.A.'s Most Stylish Moms Are Dressing for Fall
Whether you're a mother or not, take note.
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How Métier Founder Melissa Morris Created an A-List–Approved Luxury Bag Brand
The secret? Intentional design, quality materials, and a timeless aesthetic.
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I've Made Fall My Entire Personality—Here's My Curation of Chic Candles, Handwashes, and Home Goods
Seventeen elevated autumn essentials.
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The Secret K-Beauty Ingredient That Will Give You Glowing Skin for Years to Come
Three experts break down the benefits.
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Every Major Wedding Trend Set to Define Bridal Style in 2026
Here's what will be big next year.
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How Métier Founder Melissa Morris Created an A-List–Approved Luxury Bag Brand
The secret? Intentional design, quality materials, and a timeless aesthetic.
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Meet Jenee Naylor: Content Creator, Community Builder, and Founder of 12PM Studios
Belief in yourself is powerful thing.
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How Gregg Renfrew of Counter Built (and Rebuilt) a Beauty Empire
Hear her story here.
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Diarrha N'Diaye on the Legacy of Her Beloved Beauty Brand, Ami Colé
Hear her story here.
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How Jennifer Anderson Is Empowering Parents Through Kids Eat in Color
Hear her story here.
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Meet Sarah O'Leary: The CEO of Willow Innovations Transforming Motherhood
Hear her story here.
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Meet Sarah Harrelson: The Visionary Founder and Editor in Chief of Cultured Magazine
Hear her story here.
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Meet Katlin Smith: The Founder and CEO of Simple Mills
Hear her story here.
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How Alyson Stoner—Entertainer, Author, and Founder of Movement Genius—Continues to Reinvent Themself
Hear their story here.
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How Jess Jacobs, the CEO of Coterie, Has Completely Modernized the Baby Care Industry
Hear her story here.
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I've Made Fall My Entire Personality—Here's My Curation of Chic Candles, Handwashes, and Home Goods
Seventeen elevated autumn essentials.
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Fashion People Know the Chicest Wedding Registry Starts With This Retailer
The best finds and the easiest process.
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My Current Fixation Is Getting My Best Night's Sleep—Everything I'm Loving From Sound Machines to Supplements
Sweet dreams.
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6 Trends Defining Home Décor in 2025
Introducing Who What Wear's 2025 Décor Report, where five industry experts dive into the aesthetics, ideas, and pieces defining design this year.
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My Coolest Friend Just Moved—I Sent Her 31 Charming Home Décor Finds That Will Have Guests Asking, "Where'd You Get That?"
That's the *best* compliment.
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29 Aesthetically Pleasing Amazon Home Items That Any Stylish Person Would Love
Pretty finds for such a great deal.
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33 Cool Décor Items That'll Give My New Apartment Some Personality
You won't believe how unique these pieces are.
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I Just Moved Into a Tiny Studio—22 Pieces of Furniture That Are Ideal for Maximizing Space
Small-space furniture recs ahead!
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I Spent a Year Designing My Closet—Here Are My Top 8 Organizing Tips
A labor of love.
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It's Time for an Apartment Refresh—30 Chic Home Items I'm Eyeing for the New Year
Shopbop's home décor selection is fire.
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Hailey Bieber Swears By This $25 Body Oil for Scars and Stretch Marks Postpartum
Plus the other essentials that got her through her pregnancy.
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Pregnancy-Safe Skincare Isn't a Needle in a Haystack as Long as You Know This
Derms share the deets.
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Here's How L.A.'s Most Stylish Moms Are Dressing for Fall
Whether you're a mother or not, take note.
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I'm an NYC-Based Dad Who Is Always on the Move—This Is How I Redefined My Everyday Wear
Effortless, easy, and cool.
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I'm a Mom With Two Young Kids, and These 30 Easy Picks Make Me Feel Stylish
I've mastered a mix of chic and comfortable.
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These New Hotels in Paris Are Buzzy, Design-Forward, and Less Than $250 a Night
Although you'd never know it.
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The Fashion-Insider Guide to Milan: The Most Stylish Places to Stay, Shop, Dine, and Go
From vintage shopping to the birthplace of the Negroni sbagliato, this is Milan at its most quintessential.
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The 5 Stylish South of France Hotels Fashion Insiders Are Flocking to After PFW
Fan favorites.
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The Fashion-Insider Guide to Paris: Every Spot Worth Knowing
From cocktail bars to vintage boutiques.
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I Just Got Back From Puerto Rico—Here's How Visitors Honored the Island's Heritage With Their Outfit Choices
We have to talk about Bad Bunny's Debí Tirar Más Fotos Tour.
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Everywhere Fashion People Will Be Eating, Drinking, and Shopping in NYC This Fall
Nine buzzy spots to know.
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The Enduring Legacy of Oak Bluffs, Martha's Vineyard
Ralph Lauren pays homage to the coastal community.
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Audrey Hepburn Got Married at This Iconic Swiss Hotel—71 Years Later, It's Chicer Than Ever
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Every Buzzy Hotel Celebrities Are Checking Into This Summer
And what they're packing.
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A Fashion Designer's Guide to Venice, From Renowned Cocktail Bars to Bespoke Slippers
You won't want to make the trip without reading this.
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They Said Yes—5 Dresses Real Brides Wore for Their Engagement Photos
Say yes to the dress.
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Every Major Wedding Trend Set to Define Bridal Style in 2026
Here's what will be big next year.
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Your Ultimate Guide for Being the Best Dressed Wedding Guest
Stress less.
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Decoding the Fall Wedding Guest Dress Codes: From Festive Formal to City Hall
Here comes the best dressed wedding guest.
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Gasp! Elsa Hosk's New Tiffany & Co. Engagement Ring Is 100% Trend-Proof—Here's a Close-Up Look
It's colossal.
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Wedding on the Calendar, White in My Cart—15 Chic Plus-Size Pieces I'm Buying
Here comes the bride.
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The Wedding Issue 2025
Discover Who What Wear's Wedding Issue, including everything you need to know about the bridal space this year.
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The Major Wedding-Planning Trends Set to Take Over
From the most sought-after venues to floral design, décor, and more.
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Designers Are Finally Beginning to Understand the Plus-Size Bride—Why Did It Take So Long?
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This Vintage Boutique Owner Wore Archival Calvin Klein for Her Intimate Backyard Wedding in L.A.
It all started with an Erewhon meet-cute.
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How Gregg Renfrew of Counter Built (and Rebuilt) a Beauty Empire
Hear her story here.
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The Items Worth Investing In This Fall
According to our editors.
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The Culture List: Every Buzzy Thing to See, Do, and Visit This Fall
What to add to your agenda.
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Fashion People Know the Chicest Wedding Registry Starts With This Retailer
The best finds and the easiest process.
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Diarrha N'Diaye on the Legacy of Her Beloved Beauty Brand, Ami Colé
Hear her story here.
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These New Hotels in Paris Are Buzzy, Design-Forward, and Less Than $250 a Night
Although you'd never know it.
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Jewelry Designer Pamela Love Shares Her Take on Mixing Metals
Plus, how she feels about some of her iconic styles.
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The Fashion-Insider Guide to Milan: The Most Stylish Places to Stay, Shop, Dine, and Go
From vintage shopping to the birthplace of the Negroni sbagliato, this is Milan at its most quintessential.
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