According to fashion search engine Lyst, on average a brand she wears sees a 200% increase in searches, so Lyst crowned her the third-most influential celebrity of the year (behind Kim Kardashian West and Kylie Jenner). Clearly aware of the impact she can have with a pair of jeans or shoes, Markle is careful to select brands that align with her own personal messaging.
The duchess has adopted the royal trick of wearing British designers to boost the local fashion industry—from M&S to a gown from London's couture house Ralph and Russo—but she is also carefully promoting a sustainable message too, and not simply by avoiding throwaway trends and forming a classic, timeless style. She has worn brands with an ethical standpoint. On her royal tour she wore a striped dress by Reformation and a pair of trainers by vegan, eco French label Veja. Stella McCartney, a leader in sustainable luxury, has become one of Markle's most trusted dressers since she became a royal. The designer created her second wedding dress and has since been her go-to for a number of official visits.