One of My Favorite Children's Clothing Brands Just Launched an Adorable Décor Collection
Pink Chicken x West Elm Kids is here.
I have a list of children's fashion labels I turn to when sourcing cute clothing for my two-year-old daughter. And yes, Pink Chicken is one of my favorites. The brand is known for its playful prints and high-quality separates (I adore the cardigans and dresses specifically). I should also note that while I shop the brand online, I always make it a point to stop into the West Village store location when I'm in New York City because it's merchandised so well. So you can imagine my delight when I found out that Pink Chicken partnered with West Elm Kids on an adorable décor collection.
"We are absolutely thrilled to be partnering with West Elm Kids as it feels like a natural extension of what we've always believed at Pink Chicken—that beautiful design should bring joy to everyday family life. We've built our brand around prints and colors that spark nostalgia and celebration, and this collection allows us to translate that same spirit into the home," Stacey Fraser, the founder of Pink Chicken, told me. The new collection features everything from floral sheet sets and shams to a chair and a sweet play tent. You can shop everything here, and keep scrolling to check out a sampling of the items I love.
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.