I spend a great deal of time analysing and decoding the fashion prowess of cool people. I myself am incredibly uncool, but I'm certain I can sense it in others and find ways to translate it to you. There's no one thing that can create coolness, and more often than not, its a person's attitude, demeanour, backstory and how they hold themselves that can be the very truest definition of the word. However, there are certain fashion signs that can lead one in the right direction, should that be your aim.
What's more, coolness isn't dependent on It items, cult brands or must-have outfits. It's not about blasting through copious amounts of money or having a wardrobe that revolves each season like clockwork. It's really all about finding your personal style (something we talk a lot about here at Who What Wear UK). Now, there are some small but mighty updates and ideas you can take from your existing wardrobe to feel that little bit edgier on any given day. No spending required. From a simple shoe choice to an artful jumper tuck, keep scrolling to see the cost-free styling ideas that will never fail you.
WEAR FLAT SHOES WHEN YOU'D NORMALLY CHOOSE HEELS
Whether you choose flat slides, ballet pumps or sneaks, a more casual shoe choice always provides a certain je ne sais quoi to any given outfit, especially the ones that feel more dressed up.
KEEP THINGS ULTRA, ULTRA SIMPLE
Classic, basic items shouldn't be overlooked either alone or as an option to be worn together. I've never seen someone look bad in a trench coat. Fact.
WEAR SOMETHING OVERSIZE—AND OWN IT
Rather than seeing oversize clothes as an opportunity to hide away or cover something up, start to see them as a fashion statement instead. Comfortable and cool, there's nothing to not love about this movement.
BE "THAT" PERSON AND WEAR SUNNIES
I'm not saying wear them in the dark or on the tube, but there is undeniably something about popping on a pair of shades that make you feel a tad more like a superstar—even if it's dreary outside.
WEAR YOUR JEWELLERY OVER CLOTHES
I've always thought that wearing simple gold or silver jewellery over knitwear makes you look rich.
GO TONAL, PREFERABLY NEUTRAL
Any neutral tone—navy, grey, white, cream, black, tan and so on—always looks effortless when worn together. I'm sure you must have two pieces that can complement each other (even if they aren't the exact same shade), right?
REMEMBER, CLASSIC JEWELLERY PIECES ALWAYS LOOK GOOD
From chunky metal rings to simple gold hoops—whatever may be en vogue at the time—these simple jewellery items always stand out.
ADD RED LIPSTICK
You shouldn't save red lipstick for nights out and power meetings only—it can be the perfect accessory to any outfit imaginable.
DO THE DEMI-TUCK
Everyone started doing this demi-tuck or "French tuck" with shirts, tees and jumpers about a decade ago, but it still looks good for a reason: It's flattering.
WEAR A PARTY ITEM DURING THE DAY
From pretty party dresses to silky slip skirts or fancy embellished heels, there's something liberating and quite fabulous about reworking your night-out gear for the day.
TUCK TROUSERS INTO BOOTS
It's one of the oldest fashion-forward tricks in the book, and it's not as terrifying as you might think. Particularly good for rainy days, I'd urge you to give it a try. The Scandi set certainly all are.
Next up, the major S/S 20 trends to know now.
This story was published at an earlier time and has since been updated.
Opening Image: @stephaniebroek
Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and MatchesFashion.com, among many others.
Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.