The Best Dressed People I Know in NYC and London Will Be Into These New Items From COS, Zara, and H&M
The vibe? Cool and chic.
In New York and London, the best dressed people I know embody a similar aesthetic: chic and cool. Though their individual styles vary, my friends consistently lean into forward outfits—blending elevated basics with modern trends for their on-the-go lifestyles in the fashionable big cities. The stellar outfit below exemplifies this with an easy yet polished feel.
I know many mix-and-match pieces from COS, Zara, and H&M, so I scrolled through the new arrivals of these three retailers to find the cool and chic pieces I think stylish people in NYC and London will be into. As a preview, there's everything from fresh shirting to of-the-moment denim cuts to contemporary outerwear silhouettes. Keep scrolling for more.
COS
Zara
Style the skirt with the matching top or a simple white tee.
H&M

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.