Further Proof That Gucci Is the Coolest Brand Right Now

A cool collection attracts a cool crowd indeed. Bergdorf Goodman unveiled its magical Gucci-filled shop on the second floor of its flagship store yesterday. In celebration of the new boutique and Gucci’s amazing spring collection, the store teamed up with fashion influencers Jayne Min of Stop It Right Now and Brazilian trendsetter Helena Borden to see how they style key pieces from the collection.

Scroll down to see (and shop!) each covetable look.

Which look is your favorite? We want to know in the comments below!