PSA: This Is the New It Bag to Wear With Jeans

It's on every editor's wish list.

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Demi Moore wearing a black coat, sweater, and jeans with Gucci shoes and the Gucci Jackie Slim Shoulder Bag
(Image credit: Ulices Ramales/Backgrid)
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I know what you’re thinking: Can’t you wear just about any bag with jeans? Sure, you can, but some bags simply look better with jeans than others, matching the classic, casual look of denim to a T. And Demi Moore just wore a new It bag that expertly displayed how perfect a pairing certain bags with jeans can be.

If you keep even just loose tabs on the world of designer It bags, you're probably familiar with the Gucci Jackie Bag, which originated in 1961 and was reissued in 2020. The structured shoulder bag has become a modern-day classic. Under the new creative direction of Demna Gvasalia, the bag has been reimagined once again, in the form of an elongated, subtly slouchy shoulder bag made of soft leather and featuring the same hobo shape and Gucci's signature hardware as the original. Coined the Gucci Jackie Slim Shoulder Bag, the effortlessly cool yet polished look of the bag is the perfect match for jeans, no matter the season or time of day.

Keep scrolling to shop the new It bag and see Moore's look, consisting of a lightweight black coat, sweater, and jeans, complemented by the Gucci Jackie Slim Shoulder Bag and a pair of Boulevard Pumps from the brand.

Jeans + the It Bag on Demi Moore

Demi Moore wearing a black coat, sweater, and jeans with Gucci shoes and the Gucci Jackie Slim Shoulder Bag

(Image credit: T.JACKSON/Backgrid)

Demi Moore wearing a black coat, sweater, and jeans with Gucci shoes and the Gucci Jackie Slim Shoulder Bag

(Image credit: JosiahW/Backgrid)

On Demi Moore: Gucci Jackie Slim Shoulder Bag ($2450) and Boulevard Pumps ($1220)

Shop the Gucci Jackie Slim Shoulder Bag

Allyson Payer
Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.