Scandi Women Are the Chicest in Winter—9 Zara and COS Pieces They'd Actually Wear
The Zara and COS pieces that perfectly capture the warm, tonal, effortlessly refined winter style Scandinavian women do best.
If it feels like the weather has snapped from mild to Baltic overnight, you’re not alone. My once-reliable wool coat and light cardigans suddenly aren’t standing a chance, and I’ve found myself in urgent need of cold-weather outfits that deliver both warmth and polish. And when it comes to dressing well in sub-zero temperatures, one style set consistently gets it right: the Scandi women.
Scandinavians don’t just dress for winter, they master it. Their formula is unmistakable: a calm, tonal palette of creams, taupes and deep chocolates; clever layering with wool base pieces and oversized scarves, and silhouettes that lean relaxed while still feeling sophisticated. Their staples—floor-skimming coats, sculptural turtlenecks, cashmere hoods and crisp indigo denim—come together to form that signature Scandi blend of practicality and understated luxury. The effect is always the same: warm, refined, and effortlessly composed.
The high-street brands channelling this aesthetic better than anyone right now? Zara and COS. With elevated outerwear, beautifully cut knitwear and quietly luxe accessories, these are the pieces I’m convinced a chic Scandi woman would gravitate towards if she walked into Zara or COS today.
Shop The Best Zara and COS Scandi Pieces

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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