I Asked My Most Stylish Colleague What She's Buying From COS—She Immediately Sent Me These 9 Chic Buys

From perfectly cut coats to sculptural knits, these are the COS pieces stylish insiders are snapping up for the season ahead.

Influencers and editors wearing COS winter new-in.
(Image credit: @nlmarilyn @florriealexander @francescasaffari)
Marina Avraam's avatar
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If you ask me, few high-street brands do winter quite as well as COS. There are plenty of collections worth browsing right now, but COS always manages to feel that bit more premium. The sharp cuts, the considered fabrics, the perfectly placed seam or drape—it’s all in the details. You can spot a COS piece instantly, and you’ll always wonder how it manages to look so effortless. So, when I asked my most polished colleague which brand she shops the most, her answer came before I’d even finished the question: “COS” she said. Of course she did.

She’s the colleague who arrives on a Tuesday morning wrapped in the perfect wool coat, wearing barrel-leg trousers that hang just so, and carrying an accessory that could easily pass for The Row. Her secret was hiding in plain sight—it was always COS. Yes, the price point sits slightly above Zara or its little sister, H&M, but you see every pound in the quality and design. COS pieces are thoughtful, timeless, and quietly luxurious—the kind of staples that elevate an entire wardrobe without shouting for attention.

Florrie Alexander wearing grey COS knit.

Shopping Editor, Florrie Alexander, wears the Cashmere Crew-Neck from COS.

(Image credit: @florriealexander)

When I asked her to share her go-to COS buys, she didn’t hesitate. As I scrolled through, everything made perfect sense. From elevated cashmere to sharply tailored trousers and sculptural outerwear, the edit reads like a masterclass in polished, minimal dressing.

Keep scrolling to shop—and prepare to want every single piece she sent.

Shop The 9 Best COS New-In Styles

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Marina Avraam
Marina Avraam
Senior Shopping Editor

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.

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