Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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H&M’s Most Rich-Looking Collection Just Dropped—These 9 Pieces Have My Undivided AttentionDesigner-passing buys ahead.
By Marina Avraam
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Chic Women Can’t Stop Wearing This £35 Top to Fashion Week—So I Bought It in Three ColoursRoyally cool.
By Marina Avraam
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H&M Unveiled Its Fall Collection at London Fashion Week—I Tried It Before It Hit the RunwaySponsor Content Created With H&M
Four perfect fall looks.
By Marina Avraam
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My French Best Friend Always Makes Zara Look Expensive—9 Elegant Autumn Pieces in Her Basket Right NowA Parisienne walks into Zara...
By Marina Avraam
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I Was Convinced My Friend's H&M Jumper Was Designer, so I Bought It in Every ColourAnd it's under £65.
By Marina Avraam
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My Chicest Colleagues and I Agree—This Elegant Jacket Will Be Autumn's First Cult BuyThe perfect autumn layer.
By Marina Avraam
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Everywhere I Look, Fashion People Are Wearing This Chic Jacket, and It’s Still in StockIt's all I'll be wearing for the foreseeable.
By Marina Avraam
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H&M Unveiled Its Autumn Collection at London Fashion Week—I Tried It Before It Hit the RunwaySponsor Content Created With H&M
Four perfect autumn looks.
By Marina Avraam
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I Know You Have Exceptional Taste If You Own This Minimalist, Quiet-Luxury Tote BagAn instant classic.
By Marina Avraam
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My French Friend Sent Me Her Autumn Shopping List—15 Chic Buys That Made the CutPolished staples only.
By Marina Avraam
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I Was Convinced My Friend's H&M Jumper Was Designer, so I Found 15 More That Look Just as ExpensiveSumptuous knits aplenty.
By Marina Avraam
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I Know You Have Good Taste If You Own This Minimalist, Low-Key Luxury HandbagTimeless, functional and unmistakably chic.
By Marina Avraam
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H&M Just Quietly Dropped the Most Expensive-Looking Early Autumn StaplesInsider tips.
By Emily Dawes
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This Viral COS Handbag Sold Out Instantly—Now, It’s Finally Back in StockNo time to waste.
By Marina Avraam
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Mark My Words—This High-Street Jumper Will Be Autumn's First Cult BuyLight layer season.
By Marina Avraam