
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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All My Chicest Colleagues Own Uniqlo’s Viral, Expensive-Looking Jeans—But They’re Selling Fast
Your next forever pair.
By Marina Avraam
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My French Best Friend Always Makes Zara Look Expensive—9 Elegant Spring Pieces in Her Basket Right Now
A Parisienne walks into Zara...
By Marina Avraam
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Stylish Women Across Europe Agree: *These* Are the Most Elegant Quiet-Luxury Jackets to Wear This Spring
Anti-trend styles ahead.
By Marina Avraam
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It’s Officially Spring, and H&M Just Dropped Every Chic Shoe Trend—5 Styles That Will Go First
Put a spring in your step.
By Marina Avraam
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Claudia Winkleman’s Show Is Here, And I'm Already Tracking Down The Outfits—Shop Her Exact Looks Here
The wait is over.
By Marina Avraam
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Zara Called It: These Are the 5 Chicest Jeans Trends Making Outfits Look Instantly More Elegant
Fresh spring denim.
By Marina Avraam
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My Friend Gave Me a Strict Budget to Update Her Spring Wardrobe—9 Zara, H&M and COS Items I Chose
Wise investments.
By Marina Avraam
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I Like My Handbags Minimal and Rich-Looking—5 Quiet-Luxury Styles I’m Backing This Spring
The chicest line-up.
By Marina Avraam
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Chic French Women Are Wearing This Exact Blouse With Jeans This Spring—But It Won’t Be in Stock for Long
It's a Dôen spring.
By Marina Avraam
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I Have Expensive Taste, But Zara’s Viral £30 Sandals Are the Only Pair I Want This Spring
They're back.
By Marina Avraam
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My French Friend Sent Me Her Spring Shopping List—15 Chic High-Street Buys That Made the Cut
Polished staples only.
By Marina Avraam
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Spring Is Officially Here—9 Elegant Zara Dresses I Predict Will Sell Out By Sunday
Spring is springing.
By Marina Avraam
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H&M Just Quietly Dropped the Most Expensive-Looking Spring Staples
Insider tips.
By Emily Dawes
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I Looked Through Thousands of H&M Spring Dresses—These Are the Best Styles for 2026
You're so welcome.
By Maxine Eggenberger
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Mark My Words: The Row’s Woven Bag Is About to Be Spring’s Most-Wanted Item
If it's good enough for Zoë Kravitz…
By Marina Avraam