
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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My Chicest Friend Tipped Me Off—COS's Elegant Stovepipe Jeans Are the It Style for 2026So French-coded.
By Marina Avraam
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I Waited Weeks for Zara's Elegant, Rich-Looking Blouse to Restock—Now It’s Back and Selling FastBlink and you'll miss it.
By Marina Avraam
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H&M Just Quietly Dropped the Most Expensive-Looking Early Autumn StaplesInsider tips.
By Emily Dawes
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H&M Is Already in Autumn Mode and so Am I—17 Rich-Looking Pieces That Won't Wait AroundLet the leaves fall.
By Marina Avraam
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The Row's First Autumn It Bag Is Here, and It Might Just Be Its Most Elegant YetBaguettes are back.
By Marina Avraam
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My French Best Friend Always Makes Zara Look Expensive—9 Elegant Summer Pieces in Her Basket Right NowA Parisienne walks into Zara...
By Marina Avraam
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My French Best Friend and I Went Shopping Together—15 Rich-Looking Pieces We Both LovedShe's the chicest person I know.
By Marina Avraam
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It Girls Everywhere Are Swapping Flip-Flops for This Cult Summer Shoe—But It's Almost Sold OutJelly good.
By Marina Avraam
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I Just Tried On Zara's Chicest Collection to Date—9 Pieces That Will Sell Out by Next WeekElegant buys ahead.
By Marina Avraam
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It's Already Autumn at Zara—19 Elegant New-Season Buys I'm Shopping EarlyAhead of the curve.
By Marina Avraam
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In Paris, Every Chic French Woman's Summer Wardrobe Includes One of These Rich-Looking PiecesExcellent picks.
By Marina Avraam
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The Chicest Women I Know All Get Their Summer Dresses From This High-Street Brand—15 Styles Selling FastIt's Sienna Miller-approved.
By Marina Avraam
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This Brand's Cult Dresses Sell Out Every Summer—5 Celebrity-Approved Styles Worth Knowing AboutFrom Bella to Daisy.
By Marina Avraam
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Suddenly, Stylish Women All Over the World Are Carrying the French Summer Bag That Screams Quiet LuxuryIt's a basket bag summer.
By Marina Avraam
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Every Summer, the World's Best-Dressed Women Return to This One Elegant Bag—And It's Still In SockIt-girl approved.
By Marina Avraam