Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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I Asked My Chic French Friend What She's Buying From Zara This Month—These 17 Pieces Got Her ApprovalChicccc.
By Marina Avraam
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It's Official: This Once-Dated Jumper Has Become Winter's Most-Wanted Knit—15 Styles Worth KnowingA new take on nostalgia.
By Marina Avraam
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It’s Officially Cold—19 Zara, H&M and COS Jumpers That Will Make Jeans Look More Expensive This WinterSnuggle up.
By Marina Avraam
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I Was Convinced My Friend's H&M Jumper Was Designer, so I Bought It in Every ColourAnd it's under £65.
By Marina Avraam
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My Search for the Perfect Winter It-Bag Is Officially Over: This Elegant, Low-Key Luxury Style Is ItWoven bags have entered their winter era.
By Marina Avraam
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54 Impossibly Chic Gifts for the Woman Who Has EverythingNo gift receipt required.
By Marina Avraam
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A Curated List of Christmas Gifts for the Men Who "Want Nothing"The hardest to buy for.
By Marina Avraam
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I Waited Weeks for Zara's Chic Reversible Coat to Restock—Now It’s Back and Already Selling FastTwo styles for one.
By Marina Avraam
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I’m Giving My Winter Wardrobe a Minimalist Update—15 Zara, H&M and COS Buys That Made the CutSleek buys ahead.
By Marina Avraam
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My Chic French Friend Has Impeccable Taste—15 Elegant Buys on Her Winter Wish ListOui to everything.
By Marina Avraam
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Claudia Winkleman’s Celebrity Traitors Outfits Are the Real Winner—Shop Her Exact Looks HereKnits! Coats! Blazers!
By Marina Avraam
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I've Found It: This Is the Rich-Looking, Minimalist Handbag I’ll Be Carrying All WinterThe perfect accessory.
By Marina Avraam
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It’s Already Winter at Zara—15 Exceptionally Chic Cold-Weather Buys That Have My Full AttentionSo much goodness.
By Marina Avraam
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Fashion's Most Discerning Dressers Swear By The Row Coats—9 Styles to Know This WinterPure luxury.
By Marina Avraam
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The Verdict Is In: These Are the Chicest Quiet Luxury Bags Defining Winter 2026Expensive-looking and elegant.
By Marina Avraam