The 90s 2000s Activewear Trend

Natalia Spotts wearing colorful activewear. — (Image credit: @nataliaspotts)

Vintage and 90s and 2000s-inspired activewear has been trending again. What used to feel kind of dated—bright colors, patterns, mix and match sets, foldover yoga pants, workout capris—suddenly feels fun again.

If you’re looking to go down your own rabbit hole, I’d recommend Natalia Spotts and @intentionalgirl, who both frequently post about their own collections.

The best way to shop it is on eBay. Start your searches with “vintage,” then add keywords like Nike, Lululemon, Pink, Adidas, Gap Fit, Bebe Sport, Puma Nuala, and Courrèges. Rummage Strech and After Practice are other good vintage sources to check as well.

For new pieces that still feel of-that-era, I’ve been looking at Gumi, Other Normal, H-O-R-S-E, and Mode Mischief. I’m also looking forward to the launch of Nadia New York this spring, which is an activewear brand by a former wardrobe stylist that feels aligned with this whole nostalgic shift.

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Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.