Expiration: Never—In 2026, This Cool-Girl It Bag Went From Trendy to Timeless

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Backgrid Olivia Rodrigo
(Image credit: Backgrid)

There's a pretty standard lifespan of an It bag. It starts out as an indie darling, worn by only the coolest people who are months ahead of every trend. Slowly, their followers start to pick up and imitate, causing the bag to go mainstream. Once the bag is everywhere, it reaches the coveted It status. When it starts to sell out everywhere, its appeal only grows. Suddenly, everyone and their mother either wants it or owns it.

Olivia Rodrigo alaia bag

(Image credit: Backgrid)

Some bags will go on to be oversaturated and then forgotten. Others will stand the test of time and make fashion history. The Alaïa Le Teckel bag is on the latter trajectory.

The popular It bag popularized the east-west silhouette that's completely inescapable now. It also made longer straps extremely cool. And while it does seem like everyone owns the Le Teckel bag or one of its imitators, it's still got that It factor. Need proof? Just look at Olivia Rodrigo.

While out recently promoting her highly anticipated forthcoming album, You Seem Pretty Sad for a Girl So in Love, Rodrigo was spotted wearing a Le Teckel bag over her shoulder, accessorizing her sheer polka-dot dress. The perfect outfit served as a reminder that some bags aren't just trendy; they're timeless.

Shop the bag below.

Tara Gonzalez
Tara Gonzalez
Senior Fashion & Social Editor

Tara Gonzalez is a senior fashion and social editor at WhoWhatWear. where she is interested in exploring the intersection of fashion and culture and why we are drawn to wearing the things we wear and what that says about the world we live in. Previously she worked as a senior fashion editor at Harper's Bazaar. When she isn't writing trend deep dives for WWW, she's working on her newsletter on Substack, Cult Classic, which explores the very best fashion in film and television. She has a degree in creative writing from The University of Pennsylvania. She lives in Brooklyn with her boyfriend and pug Bjork, the later of which has a very extensive collection of dog-sized Sandy Liang sweaters.