I'm a Shopping Director, and I Talk About Bags a Lot—These Are the Gorgeous Styles I Care About
The Row! Chanel! Loewe!
Hey, everyone. It's your shopping director here. As I already gave away in the title, I'm here to talk about bags today. Yes, one of my favorite topics. I live for a gorgeous bag. Like, actually live. That perfect style has the ability to punch up any look. I often plan my outfits around which bag I'm using.
While there are plenty of stunning, affordable styles in the market, I decided to curate the 2026 designer bags I love the most if that's of interest or if you're looking to invest in something new this year. Featured below? The standouts from some of my favorite labels, like Chanel, The Row, Prada, Gucci, Loewe, and Louis Vuitton. Keep scrolling to shop dreamy shoulder bags, sleek totes, cute crossbody styles, and more.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.