This Affordable Shoe Brand Is 33% More Popular Than It Was Last Year

Gigi Hadid wearing Dr. Martens



If you grew up in the '90s and/or know anything about fashion from that decade, there's probably a special place in your heart for Dr. Martens. I, for one, remember my first pair of Dr. Martens boots like it was yesterday, and how cool I felt when wearing them. That nostalgia, and the fact that all things '90s are now (still) cool, probably has something to do with the impressive return to popularity the brand has experienced as of late.

In case you had any doubt, Footwear News just confirmed exactly how popular Dr. Martens are right now. The brand made its earnings public today for the year ending in March 2018, and the data shows that earnings climbed 33% to a whopping $57.4 million, with sales advancing 20%. They also pointed out that sales for the Originals category, which is a favorite of It girls like Gigi Hadid (pictured above), Kaia Gerber, and Hailey Baldwin, represents 55% of the brand's total revenue, rising by 29% over the past year.

Feeling the need to have a new pair of Dr. Martens in your life? I feel you. See how cool girls are styling them on Instagram and shop my picks below.

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A classic, #WORNDIFFERENT. How do you wear yours?

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