If you grew up in the '90s and/or know anything about fashion from that decade, there's probably a special place in your heart for Dr. Martens. I, for one, remember my first pair of Dr. Martens boots like it was yesterday, and how cool I felt when wearing them. That nostalgia, and the fact that all things '90s are now (still) cool, probably has something to do with the impressive return to popularity the brand has experienced as of late.
In case you had any doubt, Footwear News just confirmed exactly how popular Dr. Martens are right now. The brand made its earnings public today for the year ending in March 2018, and the data shows that earnings climbed 33% to a whopping $57.4 million, with sales advancing 20%. They also pointed out that sales for the Originals category, which is a favorite of It girls like Gigi Hadid (pictured above), Kaia Gerber, and Hailey Baldwin, represents 55% of the brand's total revenue, rising by 29% over the past year.
Feeling the need to have a new pair of Dr. Martens in your life? I feel you. See how cool girls are styling them on Instagram and shop my picks below.
-
My Honest Take on the Winter It Boots Every Fashion Person Is Talking AboutFrom Khaite to Free People.
-
Of All Her Outfits, *This* Hailey Bieber Look Is Stuck in My BrainAnd I will be re-creating it.
-
Just so You Know, Zara Already Has All the Best Shoes for Winter 2025Shop before they sell out.
-
Cool Sneakers, Flats, and Boots Are the Vibe—These 36 Styles Are Heavily Discounted for Black FridayEverything from Khaite to Ref to Adidas is at least 25% off.
-
If You're Going to Wear a Dress With Ankle Boots, This Is the Trend That Looks the Least DatedPSA via Suki Waterhouse.
-
Hilary Duff Knows the Smartest Boot Trend to Pair With Barrel JeansWhy didn't I think of this?
-
It's Official: These Are *the* It-Girl Uggs of Winter 2025Selena Gomez just solidified it.
-
I'm a Shopping Editor—These Are the Cool Shoes I Care About From the Nordstrom Black Friday SaleTake up to 60% off 2025 shoe trends inside.
