It's Official: These Are the 12 Best-Selling COS Items This Year

If you weren’t a regular shopper at COS before this year, I’d be very surprised if you hadn’t been won over by now. Of course, the high street hero has been producing reliable, good quality staples for years now, all with an elevated, minimalist approach. But in the last year especially, we’ve noticed the label stepping things up, and creating seriously expensive-looking pieces that would be hard to set apart from The Row. We’re talking utterly desirable items that also make up the basic building blocks in a capsule wardrobe—a hard feat to come by. The perfectly oversized trench coat, for example, a leather crossbody fashion people can’t get enough of, or slouchy tailored trousers that make tank tops look like a million dollars. 


(Image credit: @anoukyve)

Anouk proves how timeless a full COS outfit can look. 

It’s one thing we’ve really come to appreciate about COS— that unlike others on the high street, they tend to overlook trends and focus on these wardrobe staples that last far beyond just one season. Balancing design, quality and affordability is difficult for any brand, but honestly, COS has it nailed. And it’s reflected in the fact that we can barely open Instagram without coming across COS pieces on the most stylish people we follow. 


(Image credit: @aida.bdji)

Aida looks chic for summer in top-to-toe COS. 

Of course, some pieces in the latest collections have outsold others, proving just how good they really are. So if, like us, you’re nosy about what people are actually buying most, we thought you might want to get your eyes on this list of COS’s best-selling items of 2022 so far. From perfect T-shirts to versatile dresses, you might even own a number of these in your own wardrobes already. If not, you're in luck—most of them are still in stock (just) and there are links below if you're wanting to invest in these top tier buys before they sell out. Keep scrolling and you'll see the items that made it onto the list... 

Shop COS Bestsellers:

1. Leather Crossbody Bag

2. Gathered Midi Dress

3. Wide-Leg Tailored Trousers

4. Regular Fit T-Shirt

5. High-Waisted Wide-Leg Trousers

6. Boxy-Fit Top

7. Oversized Asymmetric-Waist Dress

8. Ribbed Tube Dress

9. Oversized T-Shirt Dress

10. Relaxed Linen Shirt Dress

11. Oversized Linen Shirt

12. Belted Trench Coat 

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.