I'm Not a Betting Woman, but I'm Certain This Trainer Trend Will Dominate 2024
When we look at the fundamentals of a versatile wardrobe, there are a few key items that spring to mind; any editor will argue that a crisp white tee and a reliable pair of jeans are worth their weight in gold. Beyond that, a classic blazer and a pair of wool trousers won't go amiss. On the footwear front, the past 10 years have seen sleek white trainers lead the way, but this season, change is afoot.
Whilst I wouldn't go so far as to decree that white trainers are "out" (let's face it—they never will be), their colourful comrades have certainly saturated the landscape in recent months. Thanks to buzzy collaborations such as Adidas x Wales Bonner and an ever-expanding collection of colourful Gazelles hitting the market, it's been hard to ignore the appeal of these joy-sparking trainers.
There's no denying that technicolour trainers are outfit-elevators. Whether brightening up a basic outfit with a subtle flush of colour or adding dimension to an already bright ensemble, these fun styles have been warmly welcomed into the wardrobe rotations of those in the know.
Adidas has championed rainbow hues across its collections for a while, but now other, less well-known designers have risen through the ranks for their joyful takes on footwear. Onitsuka Tiger's sunshine yellow Mexico 66 style became an Instagram favourite last year (which, incidentally, NET-A-PORTER's buyers have picked up for 2024), whilst sportswear label Salomon expanded its colours to include vibrant tones and gradient shades across its collections.
Indulging in Gen Z's love of colour, the bright trainer trend appears to be here to stay. Whilst I don't suggest you retire your trusty white kicks, you'll probably find that your mood (and outfit) lifts upon slipping into a decidedly more vivid pair.
So if you're in the market for a footwear refresh, read on for our pick of the best colourful trainers.
SHOP OUR EDIT OF THE BEST COLOURFUL TRAINERS:
This rich blue shade is easier to style than you might think.
These retro-inspired shoes will put a spring in your step.
Chunky trainers are the perfect way to make a dress more casual in winter.
These also come in five other colours.
Editors agree that Nike's Cortez model will never go out of style.
Brown and pink is the colour combination I'm backing this season.
The silver trend isn't going anywhere in 2024.
If you're not used to wearing much colour, consider opting for a mostly white pair that features a splash of colour, rather than a fully-saturated style.
Brighten up your everyday jeans or wide-leg trousers.
This story originally appeared at an earlier date and has since been updated.
Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.
On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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