My Favorite Black-Owned Brands Are at Sephora—Here's What I'm Shopping Right Now
Sponsor Content Created With Sephora

Believe it or not, makeup and skincare have only recently become major parts of my daily routine. In the past, I often spent nights out barefaced with only a swipe of mascara and a high-shine lip gloss. When quarantine began almost two years ago (wow, time flies), I started researching and testing beauty products out of sheer boredom. Conveniently enough, this was also around the time that Black-owned businesses were finally getting the long-awaited exposure that they deserve. So naturally, many of the products that have ended up on my bathroom counter when I'm getting ready are from Black-owned brands at Sephora, and I couldn't be prouder of the collection I'm building. This iconic retailer has always been the go-to spot for makeup lovers, and now it's the go-to spot for all of my favorite Black-owned brands. (Topicals, Fenty Beauty, and Bread Beauty Supply now have permanent spots in my cabinet.) I have products across haircare, skincare, makeup, and even fragrance that are perfect for holiday gifts and everyday life. Check out my sneak peek below.
Makeup Must-Haves
Haircare Hub
Skincare Hot Spot
More Products I'm Shopping

Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).
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