Kendall Jenner Just Proved the Scarf-Coat Trend Is Still Very Much a Thing
If there's one thing I can guarantee about winter, it's that you will see a lot of scarf-style coats. From chic camel styles to darker shades with contrast stitching, it’s clear that they’re having a moment. This is in large part due to the ever-growing popularity of the Toteme icon, which continues to sell out as soon as it is restocked but also because this style jacket hits the fashion trifecta. It’s stylish, versatile and keeps you warm. What’s not to love?
Whilst we've fallen for the cosy wool and cashmere iterations, Kendall Jenner has recently got us considering an investment in a rather large leather good, styling the trending scarf jacket in a luxe leather fabric whilst out on a walk in L.A.
Whilst the slouchy, oversized nature of the scarf coat can come across as outfit-dominating, Jenner balancing her heavy jacket with white wide leg trousers and a sharp pointed-toe kitten heel, creating a casual and chic silhouette that I'm desperate to copy at home.
Who What Wear contributor Monikh Dale managed to be one of the lucky few to get the contrast-stitch Totême iteration. Swoon.
We’re not the only ones to note the power of this rising winter trend, with every brand from Whistles to Balenciaga launching their own iterations of the style in their own aesthetics. From cropped jackets with sweeping scarves, to extra long coats with subtle scarf attachments, so many brands have stepped up to offer their perfect take on the trending silhouette.
Savina Chow looks incredibly chic in this longer scarf coat style.
To shop the winter trend that's already garnered Jenner's stamp of approval, read on to discover the best scarf coats available to buy now.
SHOP OUR FAVOURITE SCARF COATS AND JACKETS HERE:
These Reformation styles have already sold out and been restocked once, don't miss out again!
We've been waiting for a perfect high street alternative to Toteme's incredible (but rather expensive) scarf jacket—COS has just answered our prayers.
This sell-out White Company coat is back in stock (but probably not for long)
You can always count on Isabel Marant designs to be classic with a cosy edge.
I love, love, love the full-black version of that Tôteme style. An early Christmas present to myself, maybe?
This shorter jacket version is so chic.
I can't decide if I love the cream or navy version best!
This chocolate brown is a new shade for autumn 2023, and I LOVE.
It's giving Rupert Bear vibes (in a fashion way, of course). I'll be wearing this with dark-wash denim and a relaxed knit.
Next Up: I'm a Fashion Expert—5 Ways I'm Wearing One of This Year's Biggest Coat Trends
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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