I'm Lifting the Veil on Bridal Beauty: Every Elegant Hair, Nail, and Makeup Trend to Know for 2027
From cherubic blush to soft-matte finishes.
One of the best parts of being a beauty editor and bridal fashion enthusiast is that I explore the unique intersection between the two during New York Bridal Fashion Week. Twice a year, tastemakers in the fashion-and-beauty space combine their specialities to deliver seven days of bridal bliss, and those of us who are lucky enough to witness the magical results up close are bestowed with the opportunity to share our findings with others. Now that the week has reached its epic conclusion, I'm revealing the bridal beauty trends spotted between the cascading veils and cathedral trains, including details from a beauty expert behind two of the season's most memorable presentations.
Bridal beauty next year will be defined by pared-back romance rooted in unique aesthetics associated with the 18th, 19th, and 20th centuries and "blink and you'll miss it" details. Think heart-wrenching Wuthering Heights drama meeting the quiet simplicity of Pride & Prejudice. Combining lightly flushed cheeks to enhance or alter your face shape, windswept tresses pulled into undone buns, and short nails in milky tones, bridal beauty trends in 2027 will lean away from the minimalist, structured looks and toward looks reminiscent of a pensive Jane Austen heroine or a Brontë-style haunted lover with a dash of golden-age Hollywood. However you decide to bride, donning a jewel-adorned mantilla veil or an eye-catching gown with rosebud accents might be where your mind goes first, but bridal beauty trends also have a hand in shaping the wedding landscape.
I scanned the runways and showrooms for the beauty moments worth re-creating, from the playful finishes at the high-energy Tanner Fletcher presentation to the pillow-soft complexions of Monique Lhuillier framed by layers of lace. Ready to officially say "I do" to the trends that made their appearances during this year's New York Bridal Fashion Week? Keep reading to discover the dreamy hair, makeup, and manicure moments that were showcase during the event and will be floating down the aisle in a matter of months.
Once upon a time, there was a bride who, after endless wedding-hairstyling trials of cascading curls and sleek chignons, opted to add texture to her tresses with an editorial twist. The Alexandra Grecco S/S 27 bridal collection—Dream, Baby, Dream—paired elegant silhouettes featuring subtle nods to Ziegfeld Follies with dimensional short crops and textural buns crowned with sweeping veils, cream-colored plumes, and wired headpieces. Meanwhile, House of Gilles's spring 2027 bridal collection balanced structure with softness as models posed in dramatic couture gowns with bleached and slicked-back strands that had a wet look. Whether you decide to embrace your inner silver-screen siren or try a bold pixie, a lightweight styling spray for instant texture and hold paired with frizz-taming styling cream can create the look you're after.
The dewy, luminous complexions that captured our attention throughout 2025 are finally giving way to the velvet textures and whispered elegance of soft-matte bridal makeup. The Enaura Kantha collection delivered vintage and romantic looks with modern sophistication in strong silhouettes and French lace. The timeless makeup its models wore demonstrated the artistic intentionality behind the 2027 designs. Soft-matte complexions were warmed and sculpted with bronzer, then balanced with dewy blush. Elie Saab's approach to the trend combined blurred skin with full brows and a pale-pink wash of color on the lips that gave an otherwise minimalist makeup look a bold focal point.
Cherubic, rococo-inspired makeup took over the bridal week runways this year, notably with blush added to the cheeks for a natural flush of color in petal pink and berry. Tanner Fletcher's S/S 27 collection was unveiled as a modern Cinderella retelling with playful pastels. Cassandra Garcia, the Bobbi Brown global pro artist behind the enchanting makeup look, shared it was inspired by Marie Antoinette, incorporating fun, flirty touches and an extra dash of blush. "We're playing with beautiful pastel tones on the eyes paired wit a softly bitten lip that's perfectly imperfect," Garcia says. "The overall effect is fresh, playful, and effortlessly feminine." Monique Lhuillier's, Sarah Seven's, and Elie Saab's collections offered similar takes on the sweet trend with a blurred, watercolor-like effect that added a flush of color and gentle definition.
A year ago, wedding manicure trends championed "your nails but better" shades, medium lengths, and little-to-no art besides a micro French tip, but in 2027, manicures are venturing into a world of milky shades with pearlescent finishes. For Tanner Fletcher's show, manicures were kept short and clean in decadent, creamy pastels and neutrals to match the bridal collection (which included minidresses mischievously adorned with cherries and whipped cream and cream-colored gowns with floral waist detailing). At Alexandra Grecco, cool-toned metallic nails felt modern, retro, and everything in between. For milky nails, opt for pigmented cream, baby blue, and chrome with a whisper of white.
The Honor, Alexandra Grecco, and Ines Di Santo spring/summer 2027 bridal collections featured vintage-inspired designs with beaded detailing and floor-sweeping hemlines and were presented with makeup looks with a hint of shimmer. Garcia says Ines Di Santo's makeup reflected the two distinct collections introduced, each with a unique expression of modern beauty. "The look centers on a subtle wash of color across the eyes and lips balanced by luminous, radiant skin," she explains. "It's a refined, contemporary take on the blushing bridge—fresh, polished, and effortlessly elegant." Honor's Collection XII celebrated the end of the ceremony (the bride's swan song) with silhouettes and swan motifs inspired by the late 1950s and early 1960s. The beauty echoed this, with makeup featuring a clean, dewy base and a sparkling splash of color across the cheek and eyes.
