Dua, Kendall, Selena, and Gaga: Celebs Love This Glow-Boosting Face Mask, and It's Only $19
An obvious "add to cart."

A certain Korean face mask has been making the rounds in celeb circles recently. And when I say "making the rounds," I really mean it. Everyone from Dua Lipa to Kendall Jenner, Selena Gomez, and Lady Gaga has posted about it in 2026. And as an eagle-eyed beauty editor, I recognized it almost immediately. It's pink! It's jelly-textured! It's packed with the internet's favorite skincare obsession: PDRN! Most of all, though, it's known to deliver a glass-skin glow. I can see why celebs are clamoring to wear it. Keep scrolling to see the exact A-list-approved face mask.
Medicube PDRN Pink Collagen Gel Mask
Here's the exact face mask: Medicube's PDRN Pink Collagen Gel Mask. As the name suggests, it contains PDRN (polydeoxyribonucleotide), a popular Korean skincare ingredient that's famously found in salmon sperm (yes, really), as well as other plant sources. Known for its healing and regenerative properties, PDRN can increase collagen production, reduce inflammation, and more. The mask also contains low-molecular collagen to improve firmness and elasticity, and niacinamide for a brightening, barrier-strengthening effect.
Together, these ingredients smooth, firm, hydrate, and strengthen the skin. The most instant and obvious effect, though, is a megawatt glow. (So I can see why Gaga uses it as pre-makeup skin prep.) Peel it off after wearing it overnight, or for at least 3-4 hours at a time, and you'll see smooth, shiny, glass-like skin.
5 More Medicube PDRN Pink Products
I love Korean toner pads, and these are no exception.
This serum uses spicules (aka liquid microneedling) to enhance skin absorption.
Fun fact: Megan Markle is a fan of this glow-boosting moisturizer.
Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.