
Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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We Love Expensive Skincare, But Only When It Works—These 19 Brands Are Worth ItBeauty editors choose their favorites.
By Erin Jahns
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It's Official: These Coveted Perfumes Prove Rose Has Outgrown Its Grandma LabelFrom Chloé to Chanel to Diptyque and more.
By Erin Jahns
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Zaya! Chase! Laufey! Every Stunning Makeup Detail Behind Our Now Playing IssueHello, spring and summer beauty inspo.
By Erin Jahns
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I Found Them: The 13 Best Waterproof Mascaras for Swimming, Summer, and SobsBlack and brown formulas that beat the summer heat.
By Alyssa Brascia
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I've Tested Practically Everything at Sephora—Here's What to BuyYou won't regret grabbing these 36 products.
By Erin Jahns
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In 2025, Falsies Have Never Looked More Realistic—These Comfortable, Fluttery Styles Are KeyOur top picks for every vibe.
By Alyssa Brascia
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I Removed Everything From My Friend's Sephora Basket—See What I Added InsteadSephora's Savings Event is on, and there's no smarter time to shop.
By Erin Jahns
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NBD… I Just Saved $185 on 10 of My Favorite Nordstrom Beauty ProductsThis feels like robbery.
By Erin Jahns
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Nordstrom's Spring Sale Is on, and I'm Shocked These 14 Beauty Products Are Still in StockGoing, going…
By Erin Jahns
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30 Days of Testing Later, Sakara's New Line of Supplements Has Become My Best-Kept Beauty SecretFinally, four supplements that tick all of my boxes.
By Erin Jahns
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Sulwhasoo's Concentrated Ginseng Rejuvenating Collection Is Like a Backward Time Machine for Your Skin, BottledAll I can say is wow.
By Erin Jahns
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To the Last Drop: Hundreds of Empties Later, These Are the 18 We're Restocking in 2025Here's what we couldn't get enough of.
By Erin Jahns
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'90s Grit Meets "Pre-Raphaelite" Artistry: Our February Cover Is the Ultimate Beauty MasterpieceHere's every glamorous detail.
By Erin Jahns
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The Holy-Grail Product My 73-Year-Old Mum Uses to Make Her Look 20 Years YoungerI'm obsessed with it too.
By Erin Jahns
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I'm a Celebrity Spray-Tan Artist With Italian Roots—17 Beauty Staples I Can't Live WithoutGlowing skin is my forte.
By Erin Jahns