Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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I Removed Everything From My Friend's Sephora Basket—See What I Added Instead
Sephora's Savings Event is on, and there's no smarter time to shop.
By Erin Jahns
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From Bold Wigs to Statement Brows, Every Beauty Detail Behind Our April Cover
Consider us mesmerized.
By Erin Jahns
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15 Haircuts That Will Trick People Into Thinking You Have 3 Times More Hair
According to four celebrity hairstylists.
By Erin Jahns
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Beauty Download: Kristen Stewart
Every hair and makeup detail from our cover shoot.
By Erin Jahns
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I'm Impatient—Here Are 30 "Hot Girl Spring" Beauty Picks I'd Buy Now, Not Later
Why wait until summer?
By Erin Jahns
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These 13 Affordable Foundations Are Just as Good as Their Expensive Counterparts
As ranked by the experts.
By Erin Jahns
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FYI: These Are the Only 9 Sunscreens Dermatologists Recommend for Sensitive Skin
Your sunburn wants you to read this.
By Erin Jahns
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7 Iconic Eyeliners and the 7 Affordable Dupes You'll Love Even More
We pinky-swear.
By Erin Jahns
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My Mom Is 45 Years Older Than Me, and We Both Love This Affordable Skincare Line
She's not a regular mom. She's a cool mom.
By Erin Jahns
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This "Weird" Makeup Product Is the Industry's Best-Kept Secret for Stunning Eyes
It's taking over.
By Erin Jahns
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According to Experts, These Are *the* Shampoos to Use If You Have Dandruff
Knowledge is power.
By Erin Jahns
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It's Official: These Coveted Perfumes Prove Rose Has Outgrown Its Grandma Label
The furthest thing from outdated.
By Erin Jahns
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The 7 Most-Wanted Face Creams and Their Less Expensive Drugstore Dupes
So good.
By Erin Jahns
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I'm a Beauty Director on a Budget—How I Shop the Best Skincare Sale of the Year
You don't want to sleep on this one.
By Erin Jahns
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I'm Picky, But I've Repurchased These On-Sale Beauty Gems 5 Times and Counting
Here are the products I can't get enough of.
By Erin Jahns