Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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This Popular Cream Smoothed My Neck and Chest Lines in 4 Weeks—See My Results
Now I understand why it's the #1 selling neck cream.
By Erin Jahns
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If You Want the Perfect Shade of Light-Brown Hair, Screenshot These
Ready your thumbs.
By Erin Jahns
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I Spent 2 Days Sifting Through Cyber Monday Beauty Sales—These Have My Attention
Trust me.
By Erin Jahns
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It's Official: These Are the Most Covetable Supergoop! Sunscreens Ever Created
Eight formulas shoppers can't get enough of.
By Erin Jahns
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Women Across the Globe Adore This Iconic Perfume Brand—Here Are the Favorites
With so many great ones, you can't go wrong.
By Erin Jahns
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The 12 Foundations Celebrity Makeup Artists Always Use on Women Over 40
There are a few unanimous favourites.
By Erin Jahns
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Whenever Someone Asks Me What Perfume I'm Wearing, It's Almost Always This Brand
It's Gucci (but actually).
By Erin Jahns
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The 10 Best Mascaras at Ulta RN, According to a Lash-Obsessed Beauty Editor
And plenty of glowing reviews.
By Erin Jahns
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This TikTok-Viral Brand Unlocks Firm, Smooth, and Good-Smelling Skin
It's like summer in a bottle.
By Erin Jahns
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I Spend 70% of My Time Giving Beauty Advice—30 Products That Always Come Up
My most-requested beauty recs, coming right up.
By Erin Jahns
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Using *This* Is the Gateway to Tighter Skin and a Simpler Skincare Regimen
If you're into that kind of thing.
By Erin Jahns
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The "Dated" Product Old Hollywood Loved for Flawless Skin Is Making a Comeback
In fact, it might be one of the oldest beauty products of all time.
By Erin Jahns
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Everyone Deserves at Least One Chanel Perfume—These Are the 5 Best
Pick your poison.
By Erin Jahns
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I'm a Beauty Director and Rely On These 36 Sephora Gems Each Time I Do My Makeup
Sephora's Savings Event is *still* on.
By Erin Jahns
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I Love Expensive Skincare, But Only When It Works—These 18 Brands Are Worth It
Beauty editors choose their favorites.
By Erin Jahns