
Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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From the Foundation She Loves to a $4 Lip—Alex Cooper Is a Low-Key Beauty SavantRead our Unfiltered chat.
By Erin Jahns
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39 Black-Owned Skincare, Hair, Fragrance and Makeup Brands We LoveAnd the all-star formulas from each.
By Erin Jahns
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I Saved $451 on 12 of My Favorite Beauty Products During Nordstrom's Limited-Time Sale—Here's the BreakdownTime is ticking.
By Erin Jahns
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Amazon Low-Key Carries the Most In-Demand Beauty Tools—These 17 Are Way on SaleJump on them now.
By Erin Jahns
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FYI: Skin Pros Love This Natural, Fountain-of-Youth Alternative to RetinolDon't sleep on this one.
By Erin Jahns
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These Are the Products That Surpass All Others From 30 Top-Selling Skincare BrandsOur beauty editors choose one holy grail from each.
By Erin Jahns
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Okay, These Beauty Looks at the Emmys Are EverythingI've never taken so many screenshots.
By Erin Jahns
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All of the Most Expensive-Smelling Perfumes Have This Important Note in CommonHere are our top 12 picks.
By Erin Jahns
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Beauty Download: Gracie AbramsEvery hair and makeup detail from our cover shoot.
By Erin Jahns
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How to Look Like You Got Filler Sans Any Injections, According to DermatologistsNo needles necessary.
By Erin Jahns
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I Want to Maintain My Summer Glow All Year Long—Shopbop's Epic Beauty Sale Just Made It EasyPinch me.
By Erin Jahns
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People Always Compliment My Hair, Nails, and Scent, so Here Are All My SecretsThere are some unexpected things here.
By Erin Jahns
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Fall Is Coming, and Adria Arjona's Bronzed, Windswept Beauty Vibe Will Be My Ultimate UniformHere's every last detail.
By Erin Jahns
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Daisy Edgar-Jones's Wild West Meets Old Hollywood Beauty Look Is All I Can Think About—Here's Every DetailSee the BTS beauty from our July cover shoot.
By Erin Jahns
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I Tried Latisse for 6 Weeks (and Got the Lashes I've Always Dreamed Of)I was shocked.
By Erin Jahns