
Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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FYI: You Shouldn't Spend More Than $18 on This Popular Beauty ProductSeriously.
By Erin Jahns
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Every Breathtaking Beauty Detail From Our Cover ShootFrom products to expert tips.
By Erin Jahns
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I Tested Dossier's Under-$55 Dupes for Le Labo, Chanel, and More—These ImpressedYou're about to save hundreds.
By Erin Jahns
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14 Volumizing Shampoos and Conditioners to Help You Fake Super-Thick Hair, Tried and TestedPeople always assume I have extensions, but I don't.
By Erin Jahns
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Bella Hadid and Gwyneth Paltrow Apparently Love Sakara Life, so We Tried It for 30 DaysHere are our honest thoughts.
By Erin Jahns
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True Story: I Cleared My Skin in 3 Days Thanks to Dr. Dennis Gross's LED Face MaskI always assumed it was just hype, but…
By Erin Jahns
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I Test Beauty Products for a Living—Here's What My Dream Gift List Would IncludeSixteen staples any beauty lover will adore.
By Erin Jahns
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I Have Gift Sets on the Brain, and the Sephora Savings Event Is Right on TimeDid someone say holiday shopping?
By Erin Jahns
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The Sephora Savings Event Is Officially On—Let Me Introduce Myself as Your Personal ShopperTrust me. I'm a beauty director.
By Erin Jahns
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From the Foundation She Loves to a $4 Lip—Alex Cooper Is a Low-Key Beauty SavantRead our Unfiltered chat.
By Erin Jahns
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39 Black-Owned Skincare, Hair, Fragrance and Makeup Brands We LoveAnd the all-star formulas from each.
By Erin Jahns
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I Saved $451 on 12 of My Favorite Beauty Products During Nordstrom's Limited-Time Sale—Here's the BreakdownTime is ticking.
By Erin Jahns
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Amazon Low-Key Carries the Most In-Demand Beauty Tools—These 17 Are Way on SaleJump on them now.
By Erin Jahns
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FYI: Skin Pros Love This Natural, Fountain-of-Youth Alternative to RetinolDon't sleep on this one.
By Erin Jahns
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These Are the Products That Surpass All Others From 30 Top-Selling Skincare BrandsOur beauty editors choose one holy grail from each.
By Erin Jahns