Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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I Tried This Buzzy Metabolism Powder for 20 Days Straight—Prepare for TMI
Meet one of Sakara's best-selling products.
By Erin Jahns
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I Spent 2 Weeks "Leaning Out" My Beauty Routine—Here's What Was Left Standing
The nonnegotiables I could survive on for the rest of my life.
By Erin Jahns
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I Fell in Love With These 7 Products Thanks to TikTok, and Now They're on Sale
I just rebought everything.
By Erin Jahns
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These Are the 14 Prettiest Pastel Nail Colors, Hands Down
Perfect for your next at-home mani.
By Erin Jahns
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This New Mask Resurfaces Your Face in Minutes—I Tried It, Here's What I Thought
I felt like I had completely new skin in the best way possible.
By Erin Jahns
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The 10 Best Vitamins for Anxiety, According to Experts
These supplements are nature's best chill pills.
By Erin Jahns
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6 of the Coolest Black Artists in the Industry Share Their Best Beauty Tips
Plus, their top advice for artists just getting started.
By Erin Jahns
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My Friends Always Text Me from the Nail Salon—8 "Hit" Colors I Recommend
Here's how I answer an SOS.
By Erin Jahns
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9 Editors Walk Into Ulta With $75—34 Everyday Beauty Staples They Buy Instantly
The affordable daily essentials we can't live without.
By Erin Jahns
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The 20 Healthiest Vegetables You Can Eat, According to Top Nutritionists
It's hard to choose a favorite child but…
By Erin Jahns
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32 Black-Owned Skincare, Hair, and Makeup Brands We Love and Support
And the all-star formulas from each.
By Erin Jahns
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People Don't Believe My Mom Is 75—Here Are 11 Anti-Aging Serums She Uses
Buying now, BRB.
By Erin Jahns
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Imagine Every Single Thing You Hate About Self-Tanner—This One Does the Opposite
There's a reason it's recently internet famous.
By Erin Jahns
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This Brand-New Mask Resurfaces Your Face in Minutes—so My Face Played Guinea Pig
I felt like I had completely new skin in the best way possible.
By Erin Jahns
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I Only Ate Sakara Life Meals for 30 Days—Here Are 7 Things That Happened
The brand's 30-Day Fall Reset is finally here.
By Erin Jahns
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WWW Deep Reviews: 74 Fall Candles Later, We Chose the 10 Worth Your Attention
We test; you trust.
By Erin Jahns
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Victoria Beckham Is Obsessed With This Exotic Organic Body Oil, so I Tried It
From someone who can't stand body oils.
By Erin Jahns
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You Couldn't Get Me to Wear a Fruity Perfume Until I Discovered This One
Any guesses?
By Erin Jahns
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Honestly, I Love It: The New Face Mist That Banished My Redness—Instantly
We test; you trust.
By Erin Jahns
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I've Received 47 Compliments on My Skin Since I Started Wearing This Foundation
We test, you trust.
By Erin Jahns
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Can Probiotics Really Help With Bloating? I Asked Experts for the Truth
Three cheers for a healthier gut.
By Erin Jahns
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Makeup Artists Love to Use These Inexpensive Foundations on Mature Skin
You'd never guess they're not expensive.
By Erin Jahns
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9 Pretty Valentine's Day Manicure Ideas That Aren't Cheesy
Just festive enough.
By Erin Jahns
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20 New Beauty Products at Sephora That Already Have Massively High Ratings
Including a "debloating" body oil.
By Erin Jahns
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6 Editors Share Their #1 Product in Every Category, From Perfume to Mascara
Nineteen categories to be exact.
By Erin Jahns