Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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Shopbop's Beauty Sale Is So Good I'm Screaming—37 Items You'll Regret Not Buying
These are holy-grail products.
By Erin Jahns
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I've Just Created My "Dream" Perfume Cabinet—Here's Every Single Scent I Added
Including the "bend and snap" of the fragrance world.
By Erin Jahns
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Wearing This Cult-Loved Perfume Brand Practically Guarantees Compliments
Any guesses?
By Erin Jahns
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I Own Hundreds of Beauty Products… But These 20 Are on Sale, and I Can't Resist
Dermstore's epic Summer Sale is finally here.
By Erin Jahns
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We Tried and Rated 22 Iconic Charlotte Tilbury Products—Here's the Honest Tea
There were some surprises.
By Erin Jahns
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Editors and Stylists Agree: This Might Be the Best Haircare Brand of All Time
And these are the most in-demand products.
By Erin Jahns
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I'm a Beauty Director—24 Under-$50 Staples I Think Everyone Needs This Summer
Because I personally can't live without them.
By Erin Jahns
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Makeup Looks 10 Times Better If You Use One of These Moisturizers First
According to makeup artists.
By Erin Jahns
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Here Is Every Red Carpet Beauty Look You Need to See From the 2023 Met Gala
It's our favorite day of the year.
By Erin Jahns
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Here Is Every Red Carpet Beauty Look You Need to See From the 2023 Met Gala
It's our favourite day of the year.
By Erin Jahns
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I'm a Beauty Editor—9 Products I Tell My Friends to Retire and 9 to Try Instead
Here's the tea.
By Erin Jahns
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Tatcha's New Silk Serum Is the Best Retinol Alternative We've Tried—Here's Proof
No irritation in sight—just glow.
By Erin Jahns
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We Tried the New Launch That Activates Incandescent Skin Now (and Long-Term)
When other beauty editors ask why your skin looks so good…
By Erin Jahns
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This New Foundation Promises Perfection—How It Compares to 2 Other Cult Classics
I tested Laura Mercier's newest formula, and wow…it's good.
By Erin Jahns
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My Facialist Friend Said These Random Finds Would Change My Skin—She Was Right
Here's the reveal.
By Erin Jahns
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Top Hairstylists Have Spoken—These Are the Best Cuts for Every Face Shape
Bring this to your next salon appointment.
By Erin Jahns
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Beauty Forecast: Here's What the Industry's Future Looks Like
From injectables to hair growth.
By Erin Jahns
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I'm a Beauty Director—How I Saved $81 on 15 Staples During Ulta's Spring Sale
The deals are epic.
By Erin Jahns
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I Tried Dossier's Under-£50 Dupes for Le Labo, Tom Ford and More—These Impressed
You're about to save hundreds.
By Erin Jahns
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This Luxe French Brand Is 90% of My Beauty Routine—Why It's Worth Every Penny
I can't get enough.
By Erin Jahns
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18 Supplements a Beauty Blogger Swears By to Feel Youthful and Energetic
Her testimony, inside.
By Erin Jahns
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Expensive Doesn't Mean Better—Here's Why I Built My Dream Skincare Brand
Born from necessity and curiosity.
By Erin Jahns
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My Friends Always Ask How I Get a Perfect Cat-Eye—This On-Sale Gem Is My Answer
Subtle and easy.
By Erin Jahns
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I'm a Beauty Director—See How I Would Spend $150 at Sephora, Nordstrom, and Ulta
One spring budget three ways.
By Erin Jahns
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The Only 10 Nail Clippers Worth Using (Because Yes, It Makes a Huge Difference)
It's time to level-up this medicine cabinet staple.
By Erin Jahns