
Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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I Go Wild for This French Perfume Brand—These Are the 3 I Spritz on RepeatI can't get enough.
By Erin Jahns
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Eartha! Josephine! Whitney! The Icon-Inspired Beauty Secrets From Keke Palmer's July Cover ShootStraight from the multi-hyphenate's glam team.
By Erin Jahns
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Low-Effort But Always Chic: The Fringe People With Excellent Taste Always Seem to HaveI have solid proof.
By Denise Primbet
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WWW Reviewed: We Tested the 10 Best Lip Plumpers so You Don't Have ToWe test; you trust.
By Erin Jahns
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I'm 32, and This Best-Selling K-Beauty Brand Is the Backbone of My Skincare Routine—Here's WhyYes, I'm starting to notice signs of aging.
By Erin Jahns
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This British Skincare Brand Has Been Iconic for 40 Years—6 Transformative Products I Think Everyone Should OwnIncluding the new cleansing oil that changed my mind about cleansing oils.
By Erin Jahns
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Curating My Friends' Beauty Routines Is My Favorite Pastime—18 Staples I Always IncludeI won't gatekeep!
By Erin Jahns
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I'm a Beauty Director—30 Products on My (Somewhat-Unhinged) Summer Wish ListMeet my 10/10 staples.
By Erin Jahns
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The Best Summer Perfume to Try Based on the Cult Classic You Love the MostScreenshot this.
By Erin Jahns
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Here It Is: Every Single Hair and Makeup Secret From Our June Cover With Molly GordonStraight from the actress's glam team.
By Erin Jahns
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The Best Makeup of 2025By Erin Jahns
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Florence Pugh's May Cover Still Lives Rent-Free in My Head—Here's Every Hair and Makeup Detail I'm Daydreaming AboutStraight from her hairstylist and makeup artist.
By Erin Jahns
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15 Super-Effective Curling Mascaras—Perfect for Stick-Straight LashesThese formulas won't fall flat.
By Erin Jahns
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10 Affordable Drugstore Hair Sprays Celebrity Stylists Actually Use and LoveYou heard it here first.
By Erin Jahns
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Everyone Deserves at Least One Chanel Perfume—These Are the 5 BestPick your poison.
By Erin Jahns