
Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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15 Actually Effective Products for Hair Growth, According to MDs and Amazon ReviewsIf you're looking for longer hair, try these ASAP.
By Erin Jahns
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Everyone in Paris Smells So Good, and This $25 Scent on Amazon Is ResponsibleA multitasking face, body, and hair oil that smells divine.
By Erin Jahns
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My Friends Say They Never Had Great Brows Until I Turned Them On to This ProductYou won't find anything else in their makeup bags.
By Erin Jahns
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Our Girls of Summer Cover Is What Sun-Drenched Beauty Dreams Are Made Of—Here's Every Product, Tip, and DetailYour inspiration for the season is just ahead.
By Erin Jahns
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13 Sweatproof Foundations If Your Face Wants to Melt Into a Puddle Right NowJust us?
By Erin Jahns
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Makeup Artists Say This Product Tricks Your Skin Into Looking Years YoungerAny guesses?
By Erin Jahns
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Celeb Makeup Artists Told Me Their Favorite Foundations Under $20—Here's the RevealThey're just as good as their more expensive counterparts.
By Shawna Hudson
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I Spent 2 Hours Shopping the Beauty Section of Nordstrom's Half-Yearly Sale—Here's What to BuyGood stuff here.
By Erin Jahns
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Celeb Manicurists Say These Are the Best Nude Nail Colors for Every Skin TonePlus, here are tips for choosing your perfect shade.
By Erin Jahns
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The Who What Wear 100 Beauty Awards 2024Welcome to our inaugural beauty awards.
By Erin Jahns
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The 18 Foundations Celebrity Makeup Artists Always Use on Women Over 40There are a few unanimous favorites.
By Erin Jahns
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And Now, Everything You Ever Wanted to Know About Laser Hair RemovalI'll never wax or sugar again, TBH.
By Erin Jahns
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This TikTok-Viral Brand Unlocks Firm, Smooth, and Good-Smelling SkinIt's like summer in a bottle.
By Erin Jahns
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Say Hello to 'Ôrəbella, Bella Hadid's New Fragrance Line That Editors Are Freaking Out OverYour new scent obsession awaits.
By Erin Jahns
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The Sephora Savings Event Is Almost Over—I'm Playing Your Personal ShopperTime is of the essence.
By Erin Jahns