Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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9 Tinted-Moisturizer Dupes With Better Reviews Than Their Expensive Counterparts
We're shocked, TBH.
By Erin Jahns
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11 Nontoxic Self-Tanners That Deliver Glowier Results Than the Actual Sun
But actually.
By Erin Jahns
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I Have a Knack for Faking Super-Thick Hair Thanks to These Volumizing Shampoos and Conditioners
People always assume I have extensions, but I don't.
By Erin Jahns
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And Now, the 20 Best-Selling OPI Nail Colors of 2024—That You Can Still Buy
They never get old.
By Erin Jahns
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I Tried Latisse for 6 Weeks (and Got the Lashes I've Always Dreamed Of)
I was shocked.
By Erin Jahns
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15 Actually Effective Products for Hair Growth, According to MDs and Amazon Reviews
If you're looking for longer hair, try these ASAP.
By Erin Jahns
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Everyone in Paris Smells So Good, and This $25 Scent on Amazon Is Responsible
A multitasking face, body, and hair oil that smells divine.
By Erin Jahns
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My Friends Say They Never Had Great Brows Until I Turned Them On to This Product
You won't find anything else in their makeup bags.
By Erin Jahns
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I Only Ate Sakara Life Meals for 30 Days—Here Are 7 Things That Happened
The brand's 30-Day Fall Reset is finally here.
By Erin Jahns
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According to Reviews, These Are the Best Body Creams to Help Firm and Tighten
They also deliver a super-potent glow.
By Erin Jahns
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Our Girls of Summer Cover Is What Sun-Drenched Beauty Dreams Are Made Of—Here's Every Product, Tip, and Detail
Your inspiration for the season is just ahead.
By Erin Jahns
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13 Sweatproof Foundations If Your Face Wants to Melt Into a Puddle Right Now
Just us?
By Erin Jahns
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Makeup Artists Say This Product Tricks Your Skin Into Looking Years Younger
Any guesses?
By Erin Jahns
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Celeb Makeup Artists Told Me Their Favorite Foundations Under $20—Here's the Reveal
They're just as good as their more expensive counterparts.
By Shawna Hudson
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Out of Over 130 Different Chanel Perfumes, These Are the 5 I Rank the Highest
Guaranteed compliments.
By Erin Jahns