Warning: This Collection Is Going to Sell Out FAST

There’s something about reading the words “new arrivals” that invokes urgency deep within our fashion-loving hearts. It motivates us to click through to find out what exactly it is that’s new and likely needing to be added to our shopping cart. A new knit, perhaps? Sneakers, you say?

If you experience similar sartorial symptoms, then today’s post is dedicated to you. The Who What Wear collection at Target has brand-new pieces for October on the site right now that we think you’ll instantly fall in love with. Not only are they fitting for autumn, but they also (per usual) are all under $50. Not too bad, huh?

Scroll down to shop your favorites, and in the comments at the end, be sure to tell us A) what you bought and B) what you want to see in the next collection.