Want to Get French-Girl Style? Try These 8 Parisian Brands

You’ve loved Chanel and Dior for as long as you can remember, and you’ve been shopping at Isabel Marant and Zadig & Voltaire for years. Let’s just say you have a thing for French fashion. But if you’re interested in what cool French girls are actually wearing and need some fresh inspiration, we’re here to help.

Parisians like Jeanne Damas, Sabina Socol, and Anne-Laure Mais exude cool, and they epitomize French-girl style, so we wanted to find out exactly what they’re wearing. We did some research and combed through their Instagrams to find the pieces they’ve been wearing on repeat and where they’re from. What we uncovered are cool French brands you might not have even heard of before. There’s everything from Jane Birkin–inspired bags and vintage-inspired dresses to patent Mary Jane shoes and the affordable jeans that keep selling out.

Keep reading to see the eight French fashion brands you need to know about, and then shop our favorite picks from each.

It’s hard to believe that Jeanne Damas’s Rouje label has been around for just two years. Nearly every cool French girl has been spotted in the vintage-inspired designs.

We love this vintage-inspired cut and delicate print.

Available in French sizes 34 to 42.

Wear these on the weekend with jeans.

Available in French sizes 36 to 41.

A shoe brand that’s been around for over 50 years, Jonak has cool styles that range from classic espadrilles to patent Mary Janes.

The perfect style for your next beach vacation.

Available in French sizes 36 to 41.

Wear these with straight-leg jeans.

Available in French sizes 36 to 41.




Designed by Anne-Laure Mais, these are the pieces you’ll find in every French girl’s closet.

Perfect for the farmers market.

Available in French sizes 36 to 40.

Wear this with your favorite pair of jeans.

Available in French sizes 36 to 40.

Sézane is able to offer great prices on its covetable pieces because of its direct-to-consumer business model. The jeans regularly sell out, so get them while they’re in stock.

The perfect summer sundress.

Available in sizes 2 to 12.

For a trip to the beach.

Available in sizes 2 to 10.

Yasmine Eslami


Jeanne Damas

Say hello to gorgeous swimwear and lingerie. French girls make a habit of wearing Yasmine Eslami’s pieces.

This bra belongs in your lingerie drawer.

Available in sizes S to L.

A well-kept secret among French girls, shoe brand Carel has been around since the ’50s, but its collaboration with Opening Ceremony brought it back into focus. You can find everything from mod patent leather boots to pastel suede slides.

These mules are perfect for any outfit.

Available in French sizes 35 to 41.

Add a fun pop of color.

Available in sizes 36 to 41.

Style these classic loafers with denim.

Available in French sizes 34.5 to 40.

Reiko Jeans


Anne-Laure Mais

Head here for French-made jeans and casual pieces to wear on the weekend. Anne-Laure Mais is a fan of the perfectly cut denim skirt.

Pair these with a cool top.

Available in French sizes 24 to 32.

You can’t go wrong with a classic pair of denim shorts.

Available in sizes XS to L.

A staple for any closet.

Available in sizes XS to L.

Bonjour Coco


Sabina Socol

Bonjour Coco specializes in straw basket bags designed after the one carried by Jane Birkin in the ’70s. French girls like Sabina Socol and Jeanne Damas carry them on repeat.

Carry this from the city to the country.

Next, explore Who What Wear’s Spring Issue.