You’ve loved Chanel and Dior for as long as you can remember, and you’ve been shopping at Isabel Marant and Zadig & Voltaire for years. Let’s just say you have a thing for French fashion. But if you’re interested in what cool French girls are actually wearing and need some fresh inspiration, we’re here to help.
Parisians like Jeanne Damas, Sabina Socol, and Anne-Laure Mais exude cool, and they epitomize French-girl style, so we wanted to find out exactly what they’re wearing. We did some research and combed through their Instagrams to find the pieces they’ve been wearing on repeat and where they’re from. What we uncovered are cool French brands you might not have even heard of before. There’s everything from Jane Birkin–inspired bags and vintage-inspired dresses to patent Mary Jane shoes and the affordable jeans that keep selling out.
Keep reading to see the seven French fashion brands you need to know about, and then shop our favorite picks from each.
It’s hard to believe that Jeanne Damas’s Rouje label has been around for just a few years. Nearly every cool French girl has been spotted in the vintage-inspired designs.
Sézane is able to offer great prices on its covetable pieces because of its direct-to-consumer business model. The jeans regularly sell out, so get them while they’re in stock.
A well-kept secret among French girls, shoe brand Carel has been around since the ’50s, but its collaboration with Opening Ceremony brought it back into focus. You can find everything from mod patent leather boots to pastel suede slides.
Bonjour Coco specializes in straw basket bags designed after the one carried by Jane Birkin in the ’70s. French girls like Sabina Socol and Jeanne Damas carry them on repeat.