Trust Me—These Under-£50 Pieces Look So Much More Expensive

Summer is in full swing and our wardrobes have fully adjusted. You'll still see some people out and about in tights and coats (download the Met Office app, please!) but our daily go-to outfits have included sandals, dresses and very few layers for quite some time. So we're fully clued up at this stage on the key summer trends, but there's always room for a little newness to last out the season.

Sometimes you don't want to drop a huge amount of cash in order to buy something worthwhile, but we also try to advocate shopping the high street sensibly. So each and every season, we'll always try to hunt down pieces that feel of the moment but that also show signs of longevity. You know the kind—those affordable pieces that aren't too adjoined to a passing fad and still feel classic enough to wear in the future.

We've scoured not only the best of the best (Mango, H&M, Topshop, Arket and more) but have also turned to some niche brands to see what you can actually get for under £50, and we believe you'll be pleasantly surprised (erm, hello, Teva sandals).


(Image credit: @madeleinebuggekarlsen)

Our regular columnist Monikh is someone who we follow for sophisticated affordable finds as well as more expensive ones and often proves that the high-street offering has classics in addition to the big trendhitters, but there are plenty of other girls who lead us to greatness: Madeleine Bugge Karlsen, Emma Hill and Katrina of The Style Idealist are just a couple of the many we stalk.

Keep scrolling for my top 29 under-£50 shopping picks this month.

Related: Every Item on My H&M Wish List Just So Happens to Be Under £30

See more of what to buy now with our weekly shopping picks.

This story was published at an earlier time and has since been updated.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.