Kate Just Introduced Us to the Coolest New Dress Brand—and a £6 Pair of Earrings

There are a couple of fashion-related things that you know the team at Who What Wear UK really love. Firstly, we're dress obsessed. Mad for them, in fact. We're forever reporting on the latest drops, the most up-to-date trends and the coolest brands to stock your wardrobe with. Secondly, we relish the moment when a celebrity—who could undoubtedly wear anything from a super-expensive brand or luxury name—chooses to pick something affordable for a moment in the spotlight. That concept just never gets old, no matter how many A-list high-street collaborations appear or #sponsored posts filter onto Instagram.

So imagine our delight this afternoon upon discovering that kindhearted royal the Duchess of Cambridge decided to bequeath not one of our favourite things but both upon us. It's not even a special day—just a regular October 2 like any other—and she's out and about in public.

Her jade-green double-layered and belted chiffon dress is from a seriously hip new brand that even we didn't know a great deal about. Designed by a former Harper's Bazaar editor, ADoss Girl x Soler is truly an insider's name to be savvy about. The simple silhouette and punchy green hue are classic K-Mids, but the lightness of the fabric and the contrast pea-green belt offer up something a little different. Add to that she's wearing a pair of £6 earrings—yes, what the heck!—and you can consider our interest suitably piqued. Unfortunately, Kate's chosen midi is now sold out, but there are some very similar styles to shop from.

Keep scrolling to see her latest look in action and shop the lesser-known dress brand she's backing before the fashion pack get to it.

On Kate Middleton: ARoss Girl x Soler Amanda Dress (£481); Asprey clutch bag; Zeen Dazzling Ceramic Drop Earrings (£6); Emmy London shoes

On Kate Middleton: ARoss Girl x Soler Amanda Dress (£481); Asprey clutch bag; Zeen Dazzling Ceramic Drop Earrings (£6); Emmy London shoes

On Kate Middleton: ARoss Girl x Soler Amanda Dress (£481); Asprey clutch bag;Zeen Dazzling Ceramic Drop Earrings (£6); Emmy London shoes

Shop ARoss Girl x Soler Dresses