38 Cool French Fashion Brands to Have On Your Radar for 2024 and Beyond

We can talk all day about how much we adore French brands, from the French styling tricks owned by the country's chicest girls to the stars and street style gurus you should look to for excellent Parisian style . But what about the best French fashion brands that enable all the above? There are loads of them. Ranging from the super-luxe established designer fashion houses—Dior, Saint Laurent, Chanel—through to the newer, sparkier high-street startups like Sézane and tastemaker-launched labels like Rouje, there is a veritable gamut of Gallic labels to get to grips with. And that's before we even get started on the incredible midrange section the French industry has licked. Think of some of the names you know, such as Maje, Sandro, and Claudie Pierlot. They're just the cherry on top of a particularly tasty contemporary fashion sundae.


(Image credit: @tamaramory)

Tamara wears the Gia dress from French brand Réalisation Par.

So to indulge our love for all things Français, we've brought together 38 of the most important French fashion brands, some you'll recognise and some you won't. What's key to note is that not only have we assembled the coolest of the cool, but we're also giving you pointers on exactly what you should look out for when shopping any of these labels. For example, Jacquemus is our trusted go-to for bags, tops and shoes, but today we've chosen one of the brand's dresses. As we love all the following brands, you can expect to see the pieces we want to shop right now. Keep scrolling to see and shop from the 38 best French fashion brands in existence.

Shop Our List of the Best French Fashion Brands:

1. Rouje

Style Notes: Created by French style icon Jeanne Damas, Rouje is a blogger favourite for its barely there blouses, flirty sundresses and high-waisted denim. What to Buy: Dresses, especially linen styles or slinky slips that you can dress up or down.

2. Musier Paris

Style Notes: Created by French influencer Anne-Laure Mais of Adenorah, this is everything your favourite Parisians on Instagram will be wearing this season. What to Buy: Perfect date-night tops.

3. Jacquemus

Style Notes: Simon Porte Jacquemus is one of the most trailblazing designers on the global fashion scene. His ever-so-slightly surreal clothes and concepts never fail to impress editors, but there's something so inherently wearable and wantable about it all. What to Buy: Bags, dresses, shoes and knitwear are all very popular Jacquemus choices.

4. Celine

Style Notes: It may no longer have the accent above the e, but Celine is still one of the most influential designer labels in the world. What to Buy: Who wouldn't love Celine sunnies? Their bags are worth collecting, too.

5. A.P.C.

Style Notes: Atelier de Production et Création is loved for its utilitarian basics and has been a minimalist's go-to since the '80s when the brand first launched during a time of great maximalism. What to Buy: We have it on good authority that A.P.C. is currently serving up perfect everyday bags. We couldn't resist this classic beauty.

6. Eres

Style Notes: Lingerie connoisseurs will be more than aware that Eres makes some of the best-quality underpinnings around. They're subtle and understated but luxe at the same time. What to Buy: We're looking to sleek one-pieces for swimwear that'll go the distance. Turns out, the perfect black swimsuit does exist. Don't sleep on their pyjamas or cover-ups, either.

7. Ba&Sh

Style Notes: Ba&Sh, designed by the very chic Barbara Boccara and Sharon Krief, is for the true bohemian dresser. What to Buy: Both dresses and blouses are big for the brand—and are particularly good for wedding guest dressing. The accessories are worth checking out, too.

8. Chloé

Style Notes: Not matter who's at the helm, Chloé manages to wow us with its collection every season. What to Buy: Any of the brand's iconic bags or holiday-ready shoes.

9. Bobbies

Style Notes: Bobbies' timeless leather footwear is classically Parisian, though each pair is handmade in Portugal. What to Buy: The brand's strappy sandals are party perfection.

10. Claudie Pierlot

Style Notes: Claudie Pierlot does a cute take on contemporary French style. Think sweet bows on blouses, patent miniskirts and slip dresses. It's more innocent than its peers. What to Buy: Right now, it's a toss-up between the sophisticated jackets and the dresses that are perfect for warm weather events.

11. Givenchy

Style Notes: While we wait to see who will take the reins from creative director Matthew M. Williams, this storied house is still on the top of wish lists for their sleek designs. What to Buy: The bags are the best investment.

12. Chanel

Style Notes: What more can we say? Chanel is the Paris megalith that has, over the years via both Coco Chanel and Karl Lagerfeld, cemented some of the most important parts of many people's wardrobes. What to Buy: A pair of Chanel mules will last you a lifetime.

13. Iro

Style Notes: As Iro was founded by one-time music producers, it's understandable that there's such a strong rock-chic vibe running through each collection. What to Buy: The perfect little black dress, or a really chic jacket.

14. Balmain

Style Notes: Balmain fans like their clothes tight, their hemlines short and their heels high. The crew that has assembled around the super-popular director Olivier Rousteing includes the likes of Gigi Hadid, Joan Smalls and Kim Kardashian West. What to Buy: Balmain always has a strong selection of party dresses and elevated tailoring.

15. Dior

Style Notes: Since former Valentino designer Maria Grazia Chiuri took over the reins, many people (celebs included) have enjoyed seeing her classic and delicate style echoing through the brand. What to Buy: Anything with the Dior logo on it is golden right now, but these slingbacks are at the top of our list.

16. Isabel Marant

Style Notes: The modern high priestess of boho lovers and rock chicks alike, Marant spans every possible department with her must-haves, from party dresses to boots. What to Buy: I always head to Marant for hero footwear.

17. The Kooples

Style Notes: When The Kooples first landed in the UK a few years back, it was all about "his 'n' hers" dressing. While tailoring is still key, you'll find more feminine pieces in the mix these days. What to Buy: I really rate The Kooples’s slip dresses, but this trench is so chic, too.

18. La Redoute

Style Notes: If you feel like all of the brands in this gallery are too expensive, French catalogue La Redoute will be your saviour. Full of classic pieces at a much lower price point (its in-house labels are really quite good), this website also stocks other designer brands. What to Buy: It's where I'll be stocking up layering and tailored pieces that won’t break the bank.

19. Lanvin

Style Notes: Founded in 1889 by Jeanne Lanvin, it has always been a source of fantastic evening wear. When Alber Elbaz stepped down in 2015, Bouchra Jarrar replaced him, followed later by Olivier Lapidus, a Balmain Homme alumnus. As we await the next creative director, Lanvin still remains a go-to for elevated evening wear. What to Buy: It's a brand known for its glam, so this dress still lives up to the spirit of the name.

20. Lemaire

Style Notes: Christophe Lemaire has been around for some time, but it's only in the past few years that his name has shot into our collective style psyche. What to Buy: The Croissant bag is undeniably French, but their modern take on tailoring is not to be missed, either.

21. Louis Vuitton

Style Notes: With Nicolas Ghesquière leading the charge, LV has become a trusted source of burgeoning trends and directional fashion, from the incredible leather jackets down to the equally intricate footwear. What to Buy: From origins creating trunks, Louis Vuitton knows how to make a great bag.

22. Maje

Style Notes: Maje has plenty to offer across the board, but we often gravitate toward the more rock-chic pieces the brand specialises in. What to Buy: This amazing purple dress, their tailored sets or any of their holiday-ready styles.

23. Sandro

Style Notes: Mid-priced Sandro should be on your list for when you're looking for staples with a twist. The brand knows what people like wearing on a day-to-day basis and gives each of those items a little extra oomph every time. What to Buy: Sandro does a great spin on a classic, but it's evening wear collection is not to be missed.

24. Saint Laurent

Style Notes: Saint Laurent is designed by Anthony Vaccarello, and boy, is he bringing the sensual Parisian out of us all or what? Thigh-high slits, plenty of leather and all of the vital accessories to be our most glam selves 24/7. What to Buy: Saint Laurent may specialise in super sexy accessories, but their sleek staples are worth investing in, too.

25. See by Chloé

Style Notes: Naturellement, we love Chloé's mainline collection, but there's something particularly exciting again about the diffusion collection. It has the floaty attitude of Chloé with a more accessible price point. What to Buy: A timeless boot with all the traits of classic Chloé collection.

26. Sézane

Style Notes: Set up initially as an online-only fashion store in 2013 by Morgane Sezalory, Sézane has been breaking boundaries and supplying great casual clothes for the past few years. What to Buy: The versatile shirts and effortless dresses.

27. The Frankie Shop

Style Notes: Frankie Shop is the boutique to visit in Paris these days. It stocks other brands, but its in-house label has all of the trend-setting tailoring, separates and dresses that you'll find dotted around the hippest Instagram feeds. What to Buy: It started the whole shoulder-pad T-shirt thing, but now, its blazers are the hot-ticket item.

28. Veja

Style Notes: This conscious sneaker brand has really boomed in the past few years, with celebrities and influencers flocking to Veja's pared-back (and super-comfy) styles. What to Buy: Literally any pair.

29. Réalisation Par

Style Notes: Parisian influencers love showcasing their dresses from Réalisation Par, though the brand also does dreamy midi skirts and romantic camisoles. What to Buy: One of the brand's slinky dresses, without question.

30. Elleme 

Style Notes: One of the cooler under-the-radar bag brands around right now, Elleme has a new take on bag silhouettes that is a welcome change. What to Buy: Any of the top-handle bags.

31. Alexandre Vauthier

Style Notes: There's a common misconception that French fashion isn't particularly sassy, but Alexandre Vauthier proves otherwise. From dresses to boots, this sharp take on French dressing really gives the wow factor. What to Buy: A pair of fabulous shoes.

32. Courrèges

Style Notes: A more laid-back brand, the Sixties brand Corrèges has been revived with cool separates that are ideal for everyday wear. What to Buy: Their leather and vinyl pieces get out vote.

33. AMI Paris

Style Notes: If you're more into elevated streetwear than haute couture, you don't want to dismiss AMI Paris. What to Buy: Sensationally good knitwear or t-shirts.

34. Coperni

Style Notes: Founded by former designers Sébastien Meyer and Arnaud Vaillant, who met during their studies, Coperni’s designs are minimal but playful, exploring silhouette and texture in new and unexpected ways. What to Buy: It handbags that are trendy yet timeless.

35. Roger Vivier


Style Notes: Parisian influencer Chloé Harrouche launched her label after she couldn't find the perfect knitwear. Today, it remains true to her principles of refined classics that are irresistibly comfortable. What to Buy: Any wardrobe staples you may be missing.

37. Mugler

Style Notes: The ultimate sexy label enjoyed a recent renaissance, with super svelte bodysuits spotted on A-listers from Kardashians to Dua Lipa, and a recent H&M collab brought the brand mainstream. Sensual cut-outs and super tight silhouettes are the signature. What to Buy: Anything corseted.

38. Patou

Style Notes: The Parisian couturier Jean Patou revolutionised the fashion world in 1914 when he abandoned the strictly corseted looks of the era. Today, Patou continues to embrace that rebellious spirit with airy, voluminous styles that can be dressed up or down. What to Buy: A breezy skirt.

This story was originally published at an earlier date and has since been updated.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.

With contributions from