I've Scoured Zara, H&M and COS—These Are the 9 Winter Coats I'd Buy in a Heartbeat
From timeless wool coats to statement faux fur and elegant scarf silhouettes, Zara, H&M and COS are delivering some of the chicest outerwear on the high street this winter.
It's November, which means temperatures have officially dropped, and I'm swapping the lighter jackets I've relied on for the past two months for something much more substantial. When it comes to finding the perfect winter coat, I have a few non-negotiables: it needs to be warm enough to withstand the elements, versatile enough to wear on repeat and, of course, chic enough to elevate whatever I'm wearing underneath. Naturally, my first ports of call are always Zara, H&M and COS—three high-street brands that consistently deliver when it comes to expensive-looking outerwear.
Each has its own strengths. Zara has become something of a destination for viral outerwear; just think of the reversible coat that's already sold out twice, or the checked trench that disappeared from shelves within days last year. And this season is proving no different. From sweeping wool coats with elegant wrap belts to reversible styles and plush faux fur jackets, Zara's new-in section is brimming with the kind of statement-making outerwear you'll want to wear on repeat. H&M, meanwhile, has taken a slightly more trend-led approach, with leopard-print faux fur jackets, cropped pea coats and fashion-forward silhouettes that could easily pass for designer. Then there's COS, which continues to master the art of understated luxury. Think longline tailored wool coats, sculptural funnel-neck silhouettes, cropped scarf jackets and elegant shawl-collar styles that feel both modern and timeless.
So, whether you're after a classic wool coat you'll wear for years or something a little more directional to refresh your winter wardrobe, I've rounded up the very best styles worth considering from Zara, H&M and COS right now.
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Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.