I'm an Editor Who Loves to Be Cosy—12 Chic Pyjama Brands I Always Recommend

This time of year is typically when we see a spike in sales of fancy pyjamas, as many indulge in beautiful PJs for the Christmas period or to give as a gift. As the cold weather sets in and the temptation to spend all day in loungewear increases, it's unsurprising that for many of us pyjamas have become something of a second skin. If you're looking to upgrade from your trusty (but tired-looking) flannels, there are a number of cool labels creating beautiful sets that are well worth spending a little bit more on. And we've pinpointed the very best.

Of course, we can't talk about pyjamas without mentioning cult label Sleeper—years on from their debut, the feather-trimmed sleepwear continues to yo-yo in and out of stock. We also have vibrant printed sets from brands like Desmond & Dempsey and influencer-favourite Rixo. And for the minimalists, there's Deiji Studios' simple linen co-ords. Scroll on to see the full run-down, then add your most-loved pair to your basket—or your festive wish list—before Christmas rolls around.

1. Eberjey

Beloved by the fashion crowd for its irresistibly soft sleepwear, Eberjey has mastered the balance between style and comfort. Trust us, once you try on a pair of these PJs, you won't want to wear anything else to bed.

Shop Everjey Pyjamas:

2. Deiji Studios

Founded in 2016 by Juliette Harkness and Emma Nelson, Deiji Studios started out producing bedding, but has now branched into stylish loungewear crafted from cool linen and cotton fabrics in a range of simple styles.

Shop Deiji Studios Pyjamas:

3. Rixo

Rixo's under-the-radar loungewear collection features beautiful printed robes, pyjama sets and matching eye masks. The navy star print is my personal favourite.

Shop Rixo Pyjamas:

4. Honna

Honna London was founded by stylist, fashion editor (and former WWW contributor) Barbara McMillan and creates classic striped pyjama sets that are beautifully made and start at £120. The sage khaki version is a recent addition, and perfect for Christmas.

Shop Honna Pyjamas:

5. Sleeper

Sleeper pyjamas have had so much hype over the past few years and can be hard to find, but I've recently seen a restock on a few retailers—hooray! The black trouser set with feather trims is like fashion gold dust lately, but I also love the white and tie versions.

Shop Sleeper Pyjamas:

6. Tekla

Tekla is another amazing brand to arise from Copenhagen—the Danish brand was created in 2017 making bathrobes, bedding and beautiful classic, and very simple PJs. Oh and Harry Styles is a fan.

Shop Tekla Pyjamas:

7. Desmond & Dempsey

According to Net-a-Porter, the idea for Desmond & Dempsey was born as co-founder Molly Goddard used to sleep in her boyfriend Joel's button-down shirts, and so they made a pyjama brand together so that she would stop spilling coffee on his shirts. The sets all have a menswear feel, and use hand-painted vibrant prints.

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8. Olivia von Halle

When it comes to luxury pyjamas, Olivia von Halle is the ultimate brand for silk sets you can wear outside the house and nine years since its launch has become a firm fashion crowd favourite. Kate Moss has been seen several times in the classic striped silk PJs.

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9. M&S

When it comes to PJs, I really think you can't go wrong with M&S. In an array of styles from traditional button-ups to shorts and camis, and silky nightdresses to jersey joggers, there really is something for everyone. Plus, nearly every product comes in a size range of 6-22.

Shop M&S Pyjamas:

10. Cou Cou Intimates

A newer name on the sleepwear scene, Cou Cou Intimates crafts charming pieces that blend romance and comfort. Known for its Parisian-inspired designs, the brand focuses on breathable, natural fabrics and timeless details like lace trims and subtle embroidery. Whether you're lounging or snoozing, these delicate yet functional styles feel effortlessly chic.

Shop Cou Cou Intimates Pyjamas:

11. The White Company

Renowned for its classic, minimalist aesthetic, The White Company creates luxurious sleepwear designed for ultimate relaxation. With premium materials like cashmere, silk, and soft jersey, the pieces exude understated elegance while prioritising all-night comfort. These timeless staples are perfect for curling up in style.

Shop The White Company Pyjamas:

12. Eres

A heritage French brand synonymous with elegance, Eres combines couture-level craftsmanship with modern practicality. Known for its high-quality silk and fluid silhouettes, the brand’s sleepwear feels indulgent without sacrificing ease of wear. Eres brings sophistication to every slumber.

Shop Eres Pyjamas:

This story was published at an earlier time and has since been updated.