23 Lingerie Brands We Always Recommend to Our Friends


(Image credit: Bubbly Aquarius)

When it comes to finding out your correct bra size, we've got you covered with a genius calculator, and when it comes to shopping the best bras, we also know where to go. But what about the best lingerie brands? Lingerie doesn't just cover bras—we're talking about knickers, pj sets, bodysuits, robes and bras. As this section of our wardrobe is intensely personal and dictated by our size, shape and budgets, finding just what you're after can be hard. 

For example, you might have bigger boobs but would love a lacy triangle bra that finally fits. Or maybe you're a minimalist and want a great store that sells chic separates. Or perhaps you just want to upgrade your underwear drawer with some new and interesting labels. We've rounded up the best lingerie brands to suit every style and body shape, so keep scrolling to see the ultimate guide.

1. Dora Larsen

Best for: Joyful colour-clashing lingerie you can mix and match.

2. Marks and Spencer

Best for: Size-inclusive sets, silk robes and comfy pj's. 

3. Les Girls Les Boys

Best for: Comfy jersey bras and pants. 

4. Savage x Fenty

Best for: Lace one-piece outfits and sexy sets. 

5. Simone Pérèle

Best for: French lace bras.

6. Pour Moi

Best for: Everyday underwired bras. 

7. Yolke

Best for: Stunning silk sleepwear. 

8. Love Stories

Best for: Colourful bras you'll want to show off. 


Best for: Inclusive basics. 

10. Stripe & Stare 

Best for: Super-soft sustainable knickers. 

Best for: Pretty bras for smaller chests. 

12. Bluebella

Best for: Skimpy sets. 

13. La Perla 

Best for: Satin nightdresses and matching robes. 

14. Boux Avenue

Best for: Day-to-day matching sets. 

15. Calvin Klein

Best for: Soft triangle bras. 

16. Chantelle 

Best for: Elevated T-shirt bras. 

17. Wonderbra

Best for: Stay-put strapless bras.

18. Nubian Skin

Best for: Skin tone– and size-inclusive bodysuits, bras, pants and slips. 

19. Olivia von Halle

Best for: Chic silk robes. 

20. Coco de Mer

Best for: Fancy pants. 

21. Freya

Best for: Pretty larger-cup-size bras. 

22. Victoria's Secret

Best for: Push-up bras in sizes A through F.

23. Agent Provocateur

Best for: Suspender three-piece sets.

Next up, the three best-selling bras to know.

Freelance Fashion Editor

Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning. Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people. When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.