I'm on the Lookout for Sexy But Comfy Bras–Here Are 21 I Can't Choose Between

If I'm being completely honest, my underwear is something I put little to no thought into. As someone who goes for comfort over aesthetic, I stick firmly by my favourite T-shirt bra (Victoria's Secret lightly lined demi, FYI) and a pair of French knickers. It rarely gets much more exciting than that, but for 2024, one of the resolutions I would actually like to stick to is to make more of an effort in this department. Who knows, I may even be wearing a matching sexy set on the daily!

But first things first, I need to remeasure my bra size before I broaden my collection. While you can do this online with the bra size calculator, I'm going to pop into my local Marks and Spencer to have a bra fitting IRL—this is best after not having it done for many years. 

A well-fitting bra is my priority, but I need to also think about amping up the sexy factor. Luckily, everyone from M&S, H&M and Arket to Dora Larsen, Agent Provocateur and Simone Pérèle has stunning styles to choose from. And if you're still writing your Christmas list, why not pop a gorgeous buy comfy underwear set down? Here are my favourites to get you started...

Influencer-Favourite Sexy Bra Brands


(Image credit: @charlottekuhrt)

Charlotte Kuhrt wearing Chantelle lingerie set. 


(Image credit: @emmanuellek_)

Emmanuelle Koffi wearing For Love & Lemons lingerie set. 


(Image credit: @styleidealist)

Karina Marriott wearing Dora Larsen lingerie set. 

Shop The Best Sexy Bras For Women:

Next Up: 30 Sensational Gowns for Fancy Occasions, as Recommended by a Stylist

Freelance Fashion Editor

Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning.

Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people.

When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.