Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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It's True: These 8 Shoe Colours Will Lead the Trends in 2024
I can already hear the compliments.
By Maxine Eggenberger
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It’s Going to Be a Flat-Shoe Spring—These Pairs Are the Best of the Best
Click for proof.
By Maxine Eggenberger
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I'm All About the Understated-Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
By Maxine Eggenberger
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London Has Spoken—These 8 Trends Will Be Everywhere for Autumn/Winter 2024
Observations straight from the front row.
By Maxine Eggenberger
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People in Paris Are Wearing These Classic Flats With All Their Spring Outfits
Everyone's at it.
By Maxine Eggenberger
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21 Anti-Trend Zara Items I'd Never Kick Out of My Wardrobe
I'm smitten.
By Maxine Eggenberger
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It's Official: These Are the 12 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
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11 Easy Outfit Ideas That Will Help You Fall Back in Love With Your Clothes
New year, old clothes.
By Maxine Eggenberger
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The Elegant Jacket Trend Loved by French Women and Minimalists Alike
It's a classic.
By Maxine Eggenberger
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6 Jeans Styles Our Editors Are No Longer Interested in
Plus, the pairs they find more exciting.
By Maxine Eggenberger
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The Best High-Street Pieces We've Seen on Instagram This Week
Your ready-made wish list.
By Maxine Eggenberger
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The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry Forever
Modern classics.
By Maxine Eggenberger
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12 Understated Luxury Buys You'll Treasure for Years to Come
Invest now, wear forever.
By Maxine Eggenberger
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13 Elegant Pieces That Will Make Your Wardrobe a More Luxurious Place
A sophisticated capsule.
By Maxine Eggenberger
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18 Classic, Chic and Practical Tote Bags I'd Never Kick Out of My Wardrobe
They're timeless for a reason.
By Maxine Eggenberger
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8 Simple Spring Outfits That Will Always Be Classic
Pared-back style for the season ahead.
By Bobby Schuessler
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Okay, Wow—Everyone Got the Mermaidcore Memo for the Oscars 2024
Sequins! Satin! Fishtails!
By Maxine Eggenberger
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French Women Are Officially Backing These 8 Noteworthy Trends for 2024
The current fashion forecast from Paris.
By Maxine Eggenberger
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Of All the Designer Bags Out There, This Is the One I'm Investing in This Year
Isn't she a beauty?
By Maxine Eggenberger
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A French Woman Walks Into Zara—These 16 Anti-Trend Pieces Will Catch Her Eye
Oui, oui, oui.
By Maxine Eggenberger
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Cashmere Is a Staple in My Spring Wardrobe—This is Where I Shop It on the High Street
Frugal but fancy.
By Maxine Eggenberger
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Years Later, Toteme's Scarf Jacket Is Still Just Relevant and Chic As It Ever Was
I'm officially filing it under "timeless".
By Maxine Eggenberger
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17 Incredible Female-Founded Fashion Brands to Support Now and Forever
Happy IWD!
By Maxine Eggenberger
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M&S’s Expensive-Looking Handbags Are Legendary—14 That Pass for Designer
The ultimate arm candy.
By Maxine Eggenberger
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The 7 Biggest Autumn 2024 Trends, Straight From Paris Fashion Week
In a word: J'adore.
By Maxine Eggenberger