I'm a Beauty Director—30 Products on My (Somewhat-Unhinged) Summer Wish List

Meet my 10/10 staples.

Erin Jahns Summer 2025 Best Beauty Products

(Image credit: @erin_jahns)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

It's officially summer, which means attaining clear, glowing skin; incandescently healthy hair; and an unforgettable signature scent has become my seasonal sport of choice. So over the last few weeks, I've put together a somewhat random (yet incredibly effective) group of products to unlock all of the above. From celeb-coded tanning oils to the under-$25 hair tool I can't live without, keep scrolling for 30 must-have summer beauty staples you don't want to miss.

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over five years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.