Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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If You're Investing in One Pair of Sandals This Year, Make It These
They go with everything.
By Emily Dawes
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9 New-In Totême Pieces Set to Reach Cult Status This Summer
Get ahead while they're still in stock.
By Emily Dawes
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I Only Buy Designer Shoes on Sale—24 Unbelievable Pairs I'm Looking at Right Now
Carrie, eat your heart out.
By Emily Dawes
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Keep Your Designer Sandals—Zara's Sister Brand Has the Chicest Pairs Around
Your feet (and bank balance) will thank you.
By Emily Dawes
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I'm a Fashion Editor, and I'm Living in M&S Linen Trousers This Summer
Affordable and incredibly chic.
By Emily Dawes
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From Quiet Luxury to Old Money—We Rate All of Succession's Most Iconic Outfits
No spoilers—just looks.
By Emily Dawes
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The 6 Luxury-Looking Trends I'm Buying at H&M This Summer
A little help with your summer shopping.
By Emily Dawes
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From Taylor to Kendall, Celebs Keep Wearing This Chic Dress-and-Shoe Pairing
Summer outfit inspo.
By Emily Dawes
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Out of 18,000 Net-a-Porter Sale Items, I Think These 12 Will Sell Out First
See my editor picks.
By Emily Dawes
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This H&M Linen Shirt Has Hundreds of 5-Star Reviews, and Mine Is One of Them
And it's under £20.
By Emily Dawes
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The Easy Summer Brand Every Fashion Person Is Wearing Right Now
Including Rosie Huntington-Whiteley.
By Emily Dawes
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Bought by You: The Top 10 Most Purchased Fashion Items of May
Proven hits.
By Emily Dawes
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From High Street Gems to Luxe Labels—14 Brands Our Editors Wear On Repeat
Fashion editor favourites.
By Emily Dawes
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All of the Best Designer Sandals Have This One Thing in Common
In my expert opinion.
By Emily Dawes
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These M&S Sandals Are So Good, I Almost Mistook Them for The Row
Absolute score.
By Emily Dawes
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10 Under-the-Radar Dress Brands Our Editors Wish They Could Keep a Secret
Dress to impress.
By Emily Dawes
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Where to Go and What to Pack If You're Planning a Chic Trip in 2023
A suitcase full of style.
By Emily Dawes
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I Have The Row Taste on an H&M Budget—Here Are 26 Summer Buys Under £100 I Love
I'm impressed.
By Emily Dawes
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Mango's New Designer Collaboration Has Finally Arrived, and We're Obsessed
Prepare for a sellout.
By Emily Dawes
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The Row's Sandals are Pure Luxury—7 Pairs You'll Wear Forever
Fashion's most wanted.
By Emily Dawes
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6 Elevated Staples That Will Make All Your Summer Outfits Look Polished
A little luxury goes a long way.
By Emily Dawes
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I'm a Fashion Editor in My 30s, and I Wear These 7 Summer Outfits on Repeat
My chic go-tos.
By Emily Dawes
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I Spent Hours Looking for Under-£100 Dresses—These 30 Came Out on Top
You're welcome.
By Emily Dawes
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I'm Completely Obsessed With This Pretty Dôen Dress, and I'm Not Alone
It's perfect.
By Emily Dawes
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Boden Is Having a Flash Sale—These 24 Spring Staples Are Really Worth Seeing
Can't argue with 20% off.
By Emily Dawes