Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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24 Stunning Pieces I'm Eyeing That Are Peak Luxury
Let's get into it.
By Emily Dawes
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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I'm a Shopping Expert—21 New-In Buys I'm Truly Obsessed With This Spring
The best finds, from high street to luxury.
By Emily Dawes
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Considering Investing in a Burberry Trench? Here's Everything You Need to Know
It's a true classic.
By Emily Dawes
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19 Easy, Summer-Ready Midi Dresses This Lazy Girl Swears By
The perfect throw-on.
By Emily Dawes
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The 16 Most Expensive-Looking High-Street Dresses, According to a Stylist
You're going to want to see these.
By Emily Dawes
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The 11 Arket Buys Fashion People Can't Get Enough of Right Now
The numbers don't lie.
By Emily Dawes
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I Just Bought So Many Great Spring Staples In the COS Flash Sale
High-street heroes for less.
By Emily Dawes
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These Spring Outfits All Look So Expensive Thanks to a Few Easy Items
You probably already own a lot of them.
By Emily Dawes
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7 Easy Denim Skirt Outfits Our Editors Plan on Trying This Season
How to wear the trend.
By Emily Dawes
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The Classic Flat Shoe Fashion People in London and Paris Reach For Every Spring
A fashion editor's favourite.
By Emily Dawes
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After Weeks of Searching, I've Finally Found The Ultimate Flat Shoe for Spring
Birkenstocks are back.
By Emily Dawes
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9 Easy Basics That Will Instantly Elevate Your Spring Capsule Wardrobe
Easy but effective.
By Emily Dawes
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It's Official: These Are the 15 Most Popular COS Buys of 2024 So Far
Top-tier best sellers.
By Emily Dawes
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This One Simple H&M Item Always Makes Outfits Look Classy
A wardrobe hack, if you will.
By Emily Dawes
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Sorry, Jeans, I Only Wear Wide-Leg Trousers Now—24 Pairs I Really Rate
A perfect pair for every budget.
By Emily Dawes
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9 Classic Forever Handbags That Will Never Go Out of Style
You'll be friends for life.
By Emily Dawes
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The Best Designer Bags of All Time, According to the Experts
You'll never regret one of these.
By Emily Dawes
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These Anti-Trend Luxury Handbags Say "I'm in the Know"
Minimalists, this one's for you.
By Emily Dawes
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A French Woman Walks Into & Other Stories’s Spring Sale—17 Anti-Trend Deals She’s Tempted By
A Parisian-inspired edit of the best deals.
By Emily Dawes
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I've Just Figured Out How to Build The Row's Capsule Wardrobe on an H&M Budget
Thank me later.
By Emily Dawes
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Manolo Blahniks Are an Investment You'll Never Regret—These Are the Most Iconic Pairs
The all-time classics.
By Emily Dawes
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I Ordered Reformation's Famous Wide-Leg Trousers—Now I'm Wearing Them on Repeat
One of my best ever buys.
By Emily Dawes
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I Wore H&M's Best-Selling Slim-Leg Trousers and Felt Chicer Than I Ever Have
I've done a 180 on this trouser style.
By Emily Dawes
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This Designer-Looking Trench Is the Smartest Purchase You Can Make for Spring
Another H&M winner.
By Emily Dawes