Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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I'm a Fashion Editor, and Here's What's on My NET-A-PORTER Wish List for Winter
So many chic pieces.
By Emily Dawes
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Fashion Insiders Are Buying Their Winter Coats From This Minimalist Scandi Brand
If you know, you know.
By Emily Dawes
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Fashion People Are Obsessed With This Affordable Dress Brand That Rivals Zara
It's a celebrity favourite too.
By Emily Dawes
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7 Winter Outfits From H&M That Will Make You Look Like You Hired a Stylist
Affordable but so chic.
By Emily Dawes
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Trust Me—These 9 Colours Always Make Outfits Look Expensive
So elevated.
By Emily Dawes
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Celebs, Influencers and I Agree—This Is the Most Classic Coat You Can Buy
It will never let you down.
By Emily Dawes
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I Spent Hours Searching—These Are the Best Split-Front Leggings for Every Budget
They always look chic.
By Emily Dawes
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I Just Went to Paris—Here's Everything I Saw French Girls Actually Wearing
These styles are forever.
By Emily Dawes
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I Searched Through Thousands of High-Street Coats—These 31 Are the Very Best
There's something for everyone.
By Emily Dawes
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These Throw-On Knitted Sets Are My Key to Looking Elevated in a Hurry
I'm in my cosy-girl era.
By Emily Dawes
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The Matches Sale Is Incredible—25 Cult Buys From The Row, Frankie Shop and More
Worthy investments.
By Emily Dawes
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EmRata, Gigi and I All Own This Expensive-Looking Bag—and It's On Sale Today
You've got until midnight to bag a deal!
By Emily Dawes
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Mulberry Bags Are Completely Timeless—10 Styles Fashion People Will Always Love
Can't go wrong with a classic.
By Emily Dawes
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I’ve Scoured the Amazon Prime Day Sales—These Fashion Deals Are Unmissable
There's only a few hours left to take advantage.
By Emily Dawes
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This Is How We Actually Find Expensive-Looking Fashion on Amazon
Affordable, convenient and chic.
By Emily Dawes
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Celebs, Fashion People and TikTok All Agree—This Controversial Boot is Back
And here's where to find them in stock.
By Emily Dawes
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11 Elevated Autumn Outfits New Yorkers Are Wearing on Repeat Right Now
It's a lifestyle.
By Emily Dawes
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Years Later, And This Best-Selling Jacket Is Still the Perfect Autumn Layer
A sensible investment, as it turns out.
By Emily Dawes
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Celebrities, Influencers and Editors All Own This One Cosy Autumn Jacket
I wear it on repeat.
By Emily Dawes
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I Wear Jeans Daily—12 Fresh Ways I'm Styling Them This Autumn
Bookmark this page.
By Emily Dawes
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Autumn Is Here—12 Simple Items You Don't Want to Be Without
Trust me on this one.
By Emily Dawes
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These Designer-Looking Handbags Will Fool Anyone Into Thinking They're Expensive
Get the most bag for your buck.
By Emily Dawes
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Clare Waight Keller's New Uniqlo Collection Is So Chic—23 Pieces We Really Love
It's selling out already.
By Emily Dawes
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The £35 M&S Jeans Our Editors Plan on Wearing All Autumn
The perfect pair.
By Emily Dawes
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French Women and I Agree, Cropped Trousers Are Chic—9 Shoes We Wear With Them
In defence of the cropped trouser.
By Emily Dawes