Everyone Always Asks Me If Beauty Pie Is Worth It—These Are My Honest Thoughts
This disruptive beauty brand is an insider favourite, but is it worth the monthly membership cost? Our beauty editor shares her view.
With so many beauty brands on the market now (and many new beauty products launching every month), we've never had so much choice on where to shop for our skincare, makeup, haircare and fragrance. So when Beauty Pie launched back in 2017 and disrupted the beauty industry with its beauty members' club model, several friends asked me, "Is Beauty Pie worth it?" and "How does it work?"
If you've landed here, you're probably considering investing in a membership and wondering the same thing. So, I'm sharing my honest thoughts on whether a Beauty Pie membership is worth it, along with the products I truly think are worth trying if you decide to go for it. Scroll ahead for everything you need to know.
What Is Beauty Pie and How Does It Work?
Beauty Pie founder, beauty entrepreneur Marcia Kilgore (who is behind beauty and fitness brands Soap & Glory, Bliss and FitFlop), saw an opportunity to bring beauty products direct from the factories and labs that make many of the luxury products you already own and love, but without the markups that traditional beauty brands layer into the final price of their products.
For example, a typical moisturiser might cost £15 to make, but once a brand has paid for advertising, their celebrity ambassador, the cost of luxury (and often unrecyclable) packaging and retailer overheads, that same moisturiser price tag can easily end up being £100 once it hits the shelves. A Beauty Pie membership cuts out these middlemen, so you basically pay the factory price for expertly formulated products. It's pretty genius.
To access the lower prices, you'll need to buy a monthly or annual membership. It's not a beauty box subscription, so you can choose exactly the products you want and buy as much or as little as you like. Think of it as a Costco for beauty, allowing you to enjoy products at a more affordable price point.
On each product, you'll see the "typical price" versus the members' price, so you get an idea of the calibre of the product. You'll also see Beauty Pie listing the country that each product is made in, as it works with many incredible labs across the world. For instance, the best skincare formulations often come from Switzerland and Japan, whereas the best makeup formulas are typically Italian-made.
My Beauty Pie Favourites
- Best Product for Hydration: Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum, £24
- Best Product for Dark Circles: Beauty Pie Superluminous Under-Eye Genius, £12
- Best Glow-Boosting Product: Beauty Pie Youthbomb 360° Radiance Concentrate Serum, £44
- Best Cleanser: Beauty Pie No-Stress Jelly Cleanser, £14
- Best SPF: Beauty Pie Super Healthy Skin Featherlight UVA/UVB SPF 50 Sunscreen + Primer, £15
Typical Price: £40
Member Price: £24
I've written extensively about how much I love the Beauty Pie Triple Hyaluronic Acid serum, and I've now finished my fourth bottle of it. It's truly amazing, not only at hydrating, but also plumping the skin too. I see visible results after a month of use, and I really notice how my skin changes when I stop using it in favour of other hyaluronic acid serums and inevitably come crawling back. In my opinion, it can't be topped. I'm about to go and buy my next bottle.
Typical Price: £200
Member Price: £120
One of my favourite parts about being a Beauty Pie member is getting access to crazy-good discounts, like the Beauty Pie LED mask. The market value for this device is around the £200 mark, but it's only £120 for members, making it a total steal in comparison to other LED masks on offer. It delivers both red and infrared light to the skin to plump, encourage collagen production and healing, whilst reducing pigmentation and firming the skin. When I use this nightly, I notice such a difference in my complexion. It sells out fast, so when it comes back into stock, you'll need to be poised to get your hands on it.
Typical Price: £35
Member Price: £20
You know that feeling when you've spring-cleaned your home from top to bottom and unloaded a fresh set of clean bed linen? This summery candle smells exactly like that. Beauty Pie describes it as "lavender, freesia and magnolia flowers bundled in fresh white cotton sheets then spritzed with a nudge of musk," and I agree wholeheartedly with this description. This might be the best Beauty Pie candle ever.
Typical Price: £40
Member Price: £24
This serum reminds me of a very expensive vitamin C serum out there, but it's at a fraction of the cost. I used this consistently for a couple of weeks and was amazed at how clear it made my skin. Post-acne scarring faded, and my skin had a glow I'd not experienced before. It's exceptional.
Typical Price: £35
Member Price: £20
I'm normally not all that fussed about body creams, but this changed everything for me. This body cream is the most buttery, nourishing oil-in-cream body moisturiser that melts into the skin to leave your limbs feeling luxuriously supple. The large jar lasts a really long time, and having tried a lot of expensive body creams, I can confirm this is just as good.
Typical Price: £24
Member Price: £12
When I wrote a full review of Beauty Pie Superluminous Under-Eye Genius, I was floored by its ability to seamlessly conceal my under-eye darkness and hollowness. It counteracts the dark tones found around the eye area (and comes in four shades depending on what tones you have) to disguise under-eye dark circles. Think of it as a complement to your concealer. You'll find you'll need less concealer, or you can even forgo it completely with this.
Typical Price: £25
Member Price: £15
If you lead a busy lifestyle (who doesn't these days?), then these supplements are great for making sure you're ticking all of your daily essentials in one handy formula. They make a noticeable difference to my energy levels by making me feel less lethargic and keeping my skin, hair and nails feeling strong. I generally feel better when I take them. These are great to use as your foundation for good health, and they're far cheaper than other similar supplements out there.
Typical Price: £75
Member Price: £44
This is one of Beauty Pie's most high-tech serums, and I still cannot believe it's only £44 for the level of innovation in the formula. Created with a top dermatologist, this is like having a derm appointment in a bottle, leaving skin plumped, smoother, firmer and clearer. My skin glows after using it.
Typical Price: £23
Member Price: £14
I love a luxury shampoo, but if it weren't for my job as a beauty editor, I would never justify spending much more than £20 on haircare. Thankfully, Beauty Pie's formulas are just as luxe and won't make your bank account cry. This detoxing shampoo is particularly good for removing buildup from your hair to leave it feeling weightless, bouncy and oh-so shiny.
Typical Price: £25
Member Price: £15
I come back to this facial SPF all the time, as it really does function brilliantly as both sun protection and a lightweight primer all in one. The water-cream texture melts into the skin without a white cast and without any fuss, and primes the skin for makeup, too, should you want to follow up with foundation. It also contains antioxidants and peptides to help your skin glow as you wear it.
Typical Price: £22
Member Price: £12
Luxury eyeshadow sticks can cost a small fortune, which is why I like Beauty Pie's. They don't break the bank, so you can easily stock up on a couple of shades. They're completely foolproof, too. Simply scribble onto the lids and blend out with a brush or your fingertip, and enjoy the crease-free formula and beautiful colour pay-off.
Typical Price: £20
Member Price: £14
"As someone with oily skin, I have had to come to terms with the fact that my beloved oily balm cleansers aren't always the best option for keeping my skin clear, but I still want to use a product that feels luxurious. This one from Beauty Pie ticks all the boxes," says beauty contributor Mica Ricketts.
"It's a lovely, thick, milky gel that glides onto skin and feels beautifully rich and nourishing as you massage it in. Once rinsed away, my skin is left deeply cleansed yet not stripped at all—in fact, it feels soft and clear and looks impressively bright too. A brilliant first cleanse that I think all skin types will love."
Typical Price: £39
Member Price: £22
"Despite skipping eye cream entirely for a great deal of my life, now that I'm 36 years old, it has become something of a non-negotiable in my routine. This is one of my go-tos for its ability to minimise dark circles, boost luminosity and de-puff on even my most sleep-deprived mornings," says Ricketts.
"The best thing about it, though, is that it never feels heavy or cloying on the delicate under-eye area. All too often, I've fallen in love with an eye cream only for it to cause milia when it's too rich, but this has actually improved the texture of the skin under my eyes with continued use."
The Memberships
You can choose between two memberships: Annual and Monthly.
Beauty Pie+: Costs £59 per year (averaging about £5 per month), which includes access to member prices plus:
- Free shipping for orders over £35
- Welcome gift worth £60+
- Choice of anniversary gift each year
- Free samples on eligible orders over £50
- Order as often as you want
Plus, access to beauty candy deals, free-shipping weekends, sample sales and more.
Beauty Pie Starter+: £29 per year (averaging £2.50 a month), which includes access to member prices plus:
- Free shipping on orders over £60
- Order up to 4 times per year
You can also buy the products if you're not a member at the typical price, if you do just want to try something as a one-off.
Is There a Free Trial?
Beauty Pie occasionally offers free trials for a limited time period, so it's worth keeping your eyes out on its website for promotions.
Is Beauty Pie Worth It?
Having tried Beauty Pie's membership and several of its skincare, makeup, haircare, bodycare and fragrance products, I can wholeheartedly say yes, it's so worth it if you're a beauty lover who likes premium products without the matching price tag. The formulations are amazing and at a very competitive price point, so you can easily claw back the cost of the membership through the amount you'll be saving from the discounted rates through Beauty Pie. If you're very loyal to other brands or like to try lots of different brands, you'll maybe want to consider whether the additional cost of the membership on top is worth it.
If you're unsure, I'd recommend going for a free trial anyway (if you can) to get a feel for the products. My personal favourite category to shop from Beauty Pie is skincare. The formulas are so brilliant that many of the serums have replaced some of my favourite products I've tried in my job as a beauty journalist. The Triple Hyaluronic Acid Serum is one of the best hydrating and plumping serums I've tried (I've now finished my fourth bottle), and the Superdose Vitamin C serum rivals one industry favourite that is six times the price tag. I would buy a membership purely to access the skincare at Beauty Pie's price points.
On the makeup front, Beauty Pie often does great industry collaborations with makeup greats such as Pati Dubroff, Sam Chapman and James Molloy, and the eye shadow sticks and under-eye correctors are some of the best I've tried. I'm also a huge fan of Beauty Pie's candles (you have to try Clean House), which have the most amazing throw to fill a home with scent and come in many expensive-smelling scents.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
