Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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Yes, You Can Wear Black to a Wedding—These 21 Dresses Get Our Seal of Approval
It may feel controversial but...
By Hannah Almassi
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I'm a Bit of a Minimalist—These Are the 11 Chic Brands I'm Into
They never disappoint.
By Avalon Afriyie
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I Spoke to 8 Stylish French Women—Here Are the New Trends They Will (and Won't) Wear Right Now
Hard truths.
By Maxine Eggenberger
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Leopard-Print Skirts Are Trending This Winter—4 Tasteful Ways I'm Styling Mine
They're surprisingly versatile.
By Natalie Munro
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Move Over, Jeans—I'll Be Wearing These 5 Stylish Skirt Trends Instead
The chicest alternatives.
By Avalon Afriyie
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I'm Anti-Trend, But These New-Season Items Work With My Autumn Capsule Wardrobe
Bring out the PSL!
By Avalon Afriyie
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I've Created the Perfect Autumn Capsule, and It's Made Up of These 11 Pieces
Your ultimate guide.
By Jess Kelham-Hohler
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I'm a Brit Living in Paris—These Are the Classic Flats French Women Are Wearing With All Their Autumn Outfits
They'll never go out of style.
By Maxine Eggenberger
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I'm an Editor Living in Paris—12 Sophisticated Bag Brands French Women Always Come Back to
Including some independent favourites.
By Avalon Afriyie
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I'm a Brit Living in Paris—5 Sophisticated Autumn Boot Outfits I've Already Spotted on French Women
Straight from the streets of Paris.
By Avalon Afriyie
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What to Wear to a Wedding: 9 Wedding Guest Outfit Formulas You Can Always Rely On
You've heard it from the experts.
By Maxine Eggenberger
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We're Editors With High Standards—6 Vintage and Secondhand Buys That Have Us Seriously Impressed
Plus, some other pieces we're loving.
By Avalon Afriyie
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Small But Mighty: 21 Beautiful Independent Brands to Add to Your Roster
Something different.
By Avalon Afriyie
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8 Any-Weather Skirt Outfits Fashion People Always Wear Before Committing to Jeans and Knits
Testing the waters.
By Avalon Afriyie
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8 Classic and Elegant Autumn Outfit Ideas, Courtesy of French Women
Direct from the corners of Paris.
By Avalon Afriyie